Looking for the best social media techniques to boost your presence? You’ve come to the right spot. Using the right social media marketing techniques is more important than ever before with all the competition and algorithm changes out there.
The number of active social media users has crossed 4.62 billion already and the number is steadily growing.
Image via We Are Social
A large part of this user base could also be your target audience and you can reach out to them and get them to become your customers.
Numerous brands are already using various social media platforms and marketing tactics to convert social media users into customers.
But which techniques are actually effective in engaging social media users?
Let’s find out.
Social Media Techniques That Will Take Your Sales Through the Roof
Here are 5 emerging social media techniques that you should implement this year to grow your business.
1. Leverage Influencer Marketing
Influencer marketing is one of the most useful social media techniques you should be leveraging. Figure this — China’s top influencers, Li Jiaqi and Viya, once sold goods worth $3 billion in just one day.
Your influencer may not bring in such huge sales. But these numbers show the potential that influencer marketing holds.
It can not only boost sales but also build brand awareness and trust. It’s perhaps due to these reasons that it was valued at $13.8 billion in 2021.
Image via Statista
Influencer marketing is effective because influencers have built a rapport with their followers. When they recommend a product, the audience trusts their judgment and knows the product is worth trying. Additionally, it’s better than the brand marketing itself.
However, for best results, ensure:
- The influencer’s vision and audience match your own.
- They have a strong engagement rate. Keep in mind that micro-influencers have a higher engagement rate than macro-influencers. They also charge less.
- Their niche and content are relevant to your brand
- The influencer’s values align with yours
Although influencers are most common for marketing on Instagram, Facebook, YouTube, TikTok, and Snapchat are also great options.
2. Use Social Media Ads
Organic social media techniques like posting regularly may be cost-effective, but using paid social media ads is sure to expand your reach, engagement, and sales.
Through them, you can get your brand in front of a larger audience without having to put too much effort into consistent content creation and promotion.
A major advantage of social media ads is that most platforms have strong targeting capabilities.
They use interests, past behavior, and demographic data to target users. So, you can choose the audience that will see your ads, leading to better results.
Social media advertising also provides plenty of opportunities to get creative. You can showcase your brand and products using:
- Image ads
- Video ads
- Carousel ads
- Stories ads
- Collection ads
It’s also possible to connect your lead generation platform with social media platforms to collect information about all the leads generated.
Here is an example of a video ad by SamCart on Facebook.
Image via Facebook
A good idea here is to promote those posts that have performed well organically. These posts are more likely to perform well as ads too.
And the best part?
You can track the performance of your ads to improve on what’s working and cut down on the ads that don’t bring in results.
3. Incorporate Social Commerce
Social commerce involves selling your products directly on a social media platform.
A customer can find a product suitable for their needs and check out successfully without even leaving the platform. That makes it one of the best techniques for driving sales through social media.
You don’t have to worry about losing their attention in between finding the product on your website, adding it to the shopping cart, and providing their payment details.
The Instagram Shopping feature is the perfect example of social commerce. Numerous brands like We Wore What Shop are using it.
Image via Instagram
4. Be a Participant, Don’t Just Post
Scheduling your posts for a month and leaving it at that will not help your social media strategy. You need to connect with your audience — create a community.
Use social media tools to keep track of who’s engaging with your posts and engage back with likes and responses.
Responding to comments and messages encourages other people to comment on your post and react to your responses, which could translate into more engagement and followers.
It’s, however, important to ensure that you respond to both positive and negative comments. If a customer complains about a delay in shipping, for instance, own up to the mistake and rectify it by switching to a more reliable dropshipping agent.
Additionally, you shouldn’t stick to text for the sake of engaging with your audience. Instead, you can use images, videos, polls, live streams, or real-time Q&A sessions. Doing this can help in improving your engagement rate and build a strong connection with your audience.
5. Leverage Brand Advocates
In addition to influencers, customers will always trust a recommendation from a person like themselves.
Brand advocates are third-party cheerleaders, who can be customers, employees, or even fans of your brand. These will help boost your best social media marketing techniques over the top.
When these brand advocates talk about your products or services on their social media channels, their followers will notice your brand. Their comments about your brand will also be authentic as they’re coming from a third party.
When done well, brand advocacy is one of the social media techniques that can lead to:
- Higher conversions
- A more positive brand sentiment
- A large share of voice for your brand in your niche
And how do you get brand ambassadors?
You can leverage the power of peer-to-peer recommendation by turning your existing customers into brand advocates using an affiliate program. Similarly, you can incentivize them to create content around your brand and give them a shoutout on social media too.
By offering an incentive, you encourage them to make favorable posts about your products and services on their social media accounts.
Ready to Use These Social Media Techniques?
These tactics can go a long way in helping you grow your business on social media. But this is just the tip of the iceberg.
To ensure that these tactics are successful, you need to focus on creating high-quality content that attracts an audience to your brand.
Which other social media techniques have worked exceptionally well for your business? Share in the comments below.
