Here are five thought-leadership techniques you can incorporate into your PR strategy to increase brand recognition and establish credibility.
When I am approached by CMOs or CEOs who are looking to increase their brand’s visibility and get an effective media exposure they usually try to highlight the importance of their startup. They inform me of recent announcements of funding, recently signed partnerships , and the latest hires. I assure them that this is great. I am delighted that they have some exciting news to give to the tech industry. However, I would like to emphasize that a productive, result-oriented PR strategy doesn’t rely entirely on how a company is able to fit into the media cycle. It also depends on how a startup can be an expert in its field and maintain it.
Sending news to journalists is vital however that’s only one aspect of it. In order to be able to do contemporary PR you must be able to produce thought leadership content on large. In this competitive technology landscape, you must reach as many people with your target audience as you can and ensure that you are providing value from the beginning. Here are five thought-leadership strategies you can integrate into your PR strategy
In the top publications, there are headlines.
Perhaps the most popular thought leadership strategy is to write bylines for reputable publications such as Entrepreneur, Forbes, Techcrunch and so on. In order to do this effectively it is essential to ensure that you’re creating an authentic and unique piece in your area of expertise. The more thorough and detailed your piece is more so, the better it is likely to be received by people who read it. I encourage my clients to be extremely specific with their bylines. it helps them establish themselves as an authority, and helps people appreciate the immediate worth of this article. Additionally the publication’s editor is satisfied because it is receiving a professional piece that isn’t available in other publications.
Twitter threads
Twitter is an extremely effective marketing tool. It’s more than just a way to post updates, but an avenue to communicate with your customers as well as your followers. Twitter threads are a fantastic option to provide an interactive and engaging experience for your followers. They let you share your ideas in a more precise way and respond to questions from your followers. The aim of this is to create an experience that is engaging and where your audience will be inclined to share their thoughts and provide their own opinions and insights. This will allow your post to go viral, creating more awareness for your as well as your business and, more importantly it will provide valuable information to many of your readers.
Niche interview show
This is a straightforward method of hacking. Making an interview show in the shape of a video or podcast is perhaps the most effective method of gaining authority and important relationships. The ability to talk to customers, prospects, and other experts in your field is a guaranteed method to increase your knowledge, attract more customers and boost the credibility of your brand by being connected to other top experts in your industry. I recommend this strategy because it includes all the elements of successful modern PR. When your show begins to gain momentum you’ll notice that you will have more opportunities to profit from it, including sponsorships, media deals , and the ad share earnings.
Free workshops are being offered.
I’ll credit this tactic to my beloved friend and famous B2B marketer Yoel Israel. He has taught me the importance of hosting workshops for free accounting audits, workshops and consultation sessions to build confidence, authority and an image within your field of work. This strategy lets you get close to prospects you are interested in and, by offering them something of value in advance, it motivates your prospects to partner with you or refer them to someone else who is better suited for your product or service.
Live streaming
Live streaming is an additional interactive method of building connections with your audience. It allows viewers to engage in discussions, ask questions, and share their thoughts help to facilitate conversation and creates deep connections to be built. The trick is to engage with the people who are listening, not the audience. The way to approach it is as if you’ve built an online platform that is not just for you and your company but also for the viewers to be active in the discussion. Similar to Twitter threads it will allow the live streams to become popular while offering value upfront for a larger number of enthusiastic viewers.
Being creative and thinking outside the box can benefit immensely when creating high-level content that is thought-provoking. Finding ways to create an engaging interaction with your readers is vital, since people would like to communicate their opinions, thoughts, and thoughts with the brands that they engage with. Be honest, be a good ambassador in the beginning and ensure you’re listening just as much as you’re writing and speaking.
