Business startups are constantly joining the corporate world and increasing competition, making brand recognition and developing brand loyalty necessary. You can either wait to be discovered or invest in innovative strategies, such as websites, social media, and ads, to get noticed by customers instantly. Continue reading to find the best tactics valuable brands follow to become most recognizable.
1. Offer Freemium or Freebies
"Freemium" is a business model allowing customers to use basic features and services for free, then charge an amount for advanced features. It has been practiced among computer software and gaming companies since the 1980s.
Giving people a free taste of your product or service can convince them to pay a small fee and enjoy the application entirely. This establishes a foundation for future transactions, turning users into paying customers. In addition, you can have your brand's watermark on freemium features. While some may pay to remove the watermark, others may leave it as it is, indirectly promoting your brand. You can also use freebies (free products) with your brand logo or name on everyday items, such as a key chain, hoodie, or mugs, to enhance awareness about your brand.
2. Utilize Popular Ad Platforms
Social media is a platform for brand advertisement that crosses geographical barriers, with the number of social media users worldwide expected to reach six billion by 2027. You can reach diverse audiences and promote your brand effectively.
For example, you can use Meta ads to generate eye-catching posts, collaborate with influencers with a good following, or upload short videos to educate people about your brand. Try utilizing the metrics about the likes and comments of people on social media to determine customer interests and create marketing campaigns that resonate with their needs and interests.
Similarly, platforms like Google Play and Apple Store offer promotional assets for your marketing strategies. For instance, if your business has an app, you can use Apple search ads or simply conduct in-app events to increase your brand visibility over competitors.
3. Get More Visibility With SEO
For a business to operate successfully, a website is a must. If you have one, you'll need search engine optimization (SEO) to enhance its visibility among users using search engines. SEO is a long-term investment, allowing you to reach the top ranks on Google as you improve your content slowly. You can start applying SEO practices to get more organic traffic by incorporating relevant keywords and in-depth content that attracts both: users and search engines. With time, your website will begin appearing when users search for queries relevant to you. Your best bet here is to hire an SEO agency to optimize content correctly and effectively.
4. Utilize Infographics
The human brain processes visual data 60,000 times faster than text, making visual content an effective tool to recall value for your brand. Infographics are a great way of ensuring engagement with your content. You can use charts and flows to lay down process flow or simply display your expertise in the subject by sharing relevant information. Share them on social media, website, or print as posters to put on brick-and-mortar stores.
You can conduct surveys and utilize your research results to show your business's growth and tell unique facts about your industry, brand, and product. A well-organized infographic must also have a compelling and powerful call-to-action (CTA) statement like 'Learn More' or 'Subscribe Now' to convert interested audiences into leads and sales. This optimizes conversions and clicks rates by making the reader perform a desired action that fulfills the goals of marketing content.
5. Referral Marketing
Referral marketing entails offering incentives to your current customers to recommend your brand to their friends and family. This allows businesses to generate high-quality leads and get conversions through word-of-mouth marketing.
You will have to send a link to your referral program to your active clients and offer them a discount or cashback for every referral that ends up purchasing the product through them. Social media is an effective way to announce your referral program and transform your loyal followers into brand ambassadors.
For instance, you can use Instagram's time-sensitive swipe-up feature to talk about your referral program and create a sense of urgency, encouraging users to watch the short-lived content, so they don't miss out on signing up for the program. Emailing your past customers with personalized links is also an effective technique in this regard.
Brand awareness is the foundation of establishing meaningful relationships with customers and creating demand in the market. With an explosion of brand choices and high-risk probability, you have to ensure that customers engage with your brand and remember it. It is vital for a business owner to make brand awareness their top priority and weave customer insights into marketing strategies.
