Business Magazine

5 Common Online Marketing Mistakes Local Businesses Make

Posted on the 25 April 2014 by Kharim Tomlinson @KharimTomlinson

Local businesses often struggle to make headway in the internet jungle due to a lack of good strategic planning. There is a misconception that simply putting up a quick website or social media page is all that is needed to attract new customers. Unfortunately, this is not the case. There are several common mistakes made by local companies that lead to frustration instead of increased sales.
Ignoring the Email List
Just about every small business has some type of email list of customers. The problem arises when there is zero action taken to communicate with this list. Smaller businesses have a tendency to collect emails after one purchase from a customer and then forget the customer exists. This is a habit that leaves lots of money on the table.
Savvy companies know that email lists are gold when they take time to build an ongoing relationship with customers via email. Acquiring a customer is much harder than keeping them. That’s why it pays to keep in touch by sending out brief email news, announcements and tips that reminds customers that your company is relevant to their lives.
Lack of Current Content
A website that describes the business and offers is good. However, this information is pretty static, which means over time it becomes stale. Consumers and search engines like to have fresh content. Adding a blog and providing updated information on a monthly basis drives new visitors to your site. 
Inadequate Social Media Presence
Some small businesses do not have a social media presence at all. Others have at least one social media page, but it is woefully neglected. Being engaged in social media on a regular basis is an easy way to level the playing field to compete with larger companies.
No Compelling Enticements
The business does not have any unique offers that appeal to potential customers. Providing a free report, white paper, game or contest are some of the things that attract fast attention.
Mobile Consumers Left Out
Like it or not, an increasing number of consumers are using mobile devices to search for products and services online. Small businesses should mobilize their site to stay relevant.
When it comes to effective online marketing local business strategies often leave a lot to be desired. The best way to get more sales for your local business is to come up with a smart marketing strategy that is cost effective, highly targeted and comprehensive.

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