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Starting a website and launching it is rather simple, but it is not easy to get search engines to find your site, much less getting more traffic to discover it without help. The dilemma is common, given that countless websites are created and launched regularly, making it extremely tough to make it to the prime search results page. Therefore, the use of tools for getting more traffic is a necessity. Countless tools of this kind are in existence, but not every single one of them may always be suitable. Below are five of the best tools for getting more traffic to your site.
1. Local marketing tools
This is particularly important if you have physical locations. Get your company listed in local business listings on platforms like Google+ Local, Yelp and at other major search engines. As searches for businesses go deeper and more local, it is important that you have listings on these sites so that potential customers can find you.
Š Rod Lawson | Dreamstime Stock Photos
2. Link analysis tools
Backlinks are vital to the success of a website’s online presence, but you also need to make sure that these are quality backlinks. To do that, you need a link analysis tool like Majestic Historic or SearchMetrics that lets you analyze backlinks and compare them with those of your competitors. This allows you to benchmark your position, learn what your business rivals are doing, and track your performance.
3. Content marketing and distribution tools
Creating great content and sharing or distributing it to a range of sites, social networks, and email lists is an effective way of getting more traffic. Tools like Buffer allow you to schedule your content across a variety of social networks for posting at your preferred times. You can also use syndication platforms like PRWeb to distribute optimized press releases. Distributing content through email can be done via email marketing platforms like MailChimp, which allows you to market your content to your email list.
4. Keyword research tools
Before you set out on a campaign to get your target audience to come to your site, you need to know the exact terms they use to find what they are looking for. With a keyword research tool, you obtain information on what people are searching for on the web. From a traffic point of view, creating a post with the right keywords can bring in hundreds or thousands to your site. Although the information yielded by a keyword research tool is not completely accurate owing to the fact that it does not have the data from all search engines, it is often a great starting point.
5. Google Analytics
Google Analytics is not just for recording traffic as the data it yields can also be used for getting more traffic to your site. Check the Traffic Sources Overview section, find the top performing keywords and make a list of them. Incorporate these keywords into your website. Use them in your article or blog posts, in images, title and Alt tags, and URLs. Once you determine what keywords drive the most quality visitors to your website, you can start optimizing your site using these keywords in order to make the most of those searches.
There are many more tools that help in getting more traffic to your site, but these five are among the most commonly used by site owners and marketers due to their effectiveness, especially when used correctly. Best of all, they can be obtained for free, allowing budget-constrained users quality tools at no cost.
About Robert – Affiliate Software Expert, Toastmaster, Online Marketer. Blogs at http://www.osiaffiliate.com.
