1
Hilbert recommends HUM Nutrition supplements because they have " a wide variety of products that are third-party tested and give access to registered dietitians for questions or concerns in your supplement routine."
You start by taking a short quiz that asks about your daily diet, exercise, and health habits. At the end of it, you get your quiz results, which give you preview of what vitamins they think that would most align with your health goals-plus an idea of how often you would get your subscription box. Price will vary depending on your recommendations. When I tested signing up in 2024, I was recommended three supplement bottles at under $60 total for my first monthly box.
I myself have used HUM Nutrition Daily Cleanse vitamins for years. I originally took the prebiotic vitamins to work towards more balanced gut health and digestion. Not only did it help with my stomach issues, it also naturally helped get rid of some of my acne.
What a reviewer says: "I have a weak immune system and wanted to incorporate vitamins for daily nutrients. I have found my skin seems more supple and overall I feel the benefits."
No access to nutritionist or doctorVous Vitamins was founded by two doctors, a medicine physician and endocrinologist who noticed a need for transparency and education when it came to consumers and what vitamins they needed.
You take a short quiz asking about your health concerns and goals, plus your eating and exercise habits. When testing out the signup process, I was quoted $91 for a custom formula subscription that would last me three months. Keep in mind that price varies on your results.
Vous Vitamins' products are not third-party tested; however, they are built on standards defined by Good Manufacturing Practices (GMP). These are FDA-enforced regulations that ensure proper manufacturing of pharmaceuticals. They also are NSF-certified.
What a reviewer says: "I like the fact that it is tailored to my needs, the pills though they are larger have a fun light blue coating that makes it easier for me to swallow (compared to some other large non coated ones). I feel like I have had a little more energy, and not craving/eating so many things since my body is getting the vitamins I need to stay healthy."
When testing signing up for Persona, I was impressed by how in-depth the assessment was compared to competitors'. Along with asking about general health goals and daily fruit and veggie intake, the questionnaire asks about dietary restrictions, menstrual cycle, sleep schedule, and even any medications you might take. This is a good way to prevent any harmful drug interactions.
Though thorough, the assessment is quick and takes less than 10 minutes. At the end of it, you get a custom "prescription" of daily vitamins that Persona would send you in little daily packets. After first-timer discounts, I was quoted just under $50 for 28 packets, or my first monthly box. What's more, subscribers get access to a personalized nutritionist.
What a reviewer says: "I'm nearing the end of my first month on Persona. I absolutely love these vitamins! I noticed a change in some things fairly quickly, and am still noticing changes in other areas. I feel great."
While not 100% personalized, Ritual feels custom in the fact they offer vitamins for men, women, and children and their various health needs. Whether you're pregnant, suffering from poor sleep, or just need a daily multivitamin for overall health, Ritual has it.
Ritual claims transparency with their Made Traceable certificate, which means you can track down ingredients, sourcing, and testing.
All Ritual vitamins are also non-GMO, which means no genetic engineering was involved in production. Select products, like the Women' Essential Multivitamin, is USP-certified. This means that the supplements only contain the ingredients provided on the label, in the stated dosages.
Prices vary by supplement, ranging from $25 to $88.
What a reviewer says: "[It] helps me focus and gives me energy for the day. Contains all the vitamins I need and I love that they are vegan."
While Gainful doesn't necessarily offer vitamins, offers daily nutrition through a customized protein subscription. Instead of vitamins, you get daily powdered greens, customized protein powder, pre-workout formula, hydration powder, collagen, and fiber. Gainful is a great choice for athletes or those looking to build and maintain muscle.
You start by taking a quiz that asks you about your fitness goals, workout routine, plus your height and weight. Then, you'll be given suggestions for the best plan for you. During my signup process, I was quoted a total of $143 for 28 Daily Performance Greens, a 14-serving custom protein powder, a 14-serving pre-workout formula, and a 21-serving hydration powder.
What one reviewer says: "This protein has changed everything for me. My strength, resilience and muscle building have improved so much that I am shocked."
Both Hilbert and Dr. Patel pay attention to specific test claims and transparency when it comes to choosing the best personalized vitamin subscriptions. "We only work with doctors who can create a custom plan for each patient and who use WholeScripts to deliver their customized vitamin package each month," says Dr. Patel. (As an aside, WholeScripts is a platform that patients and doctors use for supplement shopping needs.)
According to our experts, you should pay attention to the following factors when choosing the best personalized vitamin subscription:
✔️ Third-party testing: Hilbert and Dr. Patel emphasize that they should pay attention to third-party testing. This means that an independent, external source checks the company's products for quality.
✔️ USP Verified or NSF Certified Seal of Approval: If the products aren't third-party tested, our experts recommend that the company should have at least one of these certifications. As we mentioned earlier, NSF certified means that it's regularly audited by the National Sanitation Foundation to ensure that the company meets strict standards and procedures through product testing and development inspections. USP verified means that the United States Pharmacopecia, a nonprofit organization dedicated to improving global health, ensures that "supplements contain the ingredients listed on the label, in the amounts stated, and meet acceptable limits for contaminants such as heavy metals, pesticides, dioxins, furans, PCBs, and microbes."
✔️ Professional healthcare providers on board: This simply means more transparency. "I would like to see consumers being able to chat or make an appointment with an expert from personalized vitamin companies, because then they can get even more targeted advice," says Hilbert.
✔️ In depth review: While an online quiz can help a company better understand your health goals and concerns, Hilbert says it's no substitute for guidance from a healthcare professional when it comes to assessing gaps in a patient's diet. The quiz is typically designed to be quick and easy, but the more questions it asks about your lifestyle and current health status, the better.
Our experts say yes, as long as you know what you're looking for (pay attention to the factors listed above). Hilbert warns readers to avoid brands that claim to have technology to assess nutrient or supplement needs that no other company or doctor's office has. "This is a huge red flag that they're using unsubstantiated technology to assess nutrient deficiencies, since 'precision nutrition' is still in its infancy in the consumer market," she says.
Hilbert also likes to avoid companies that don't have health professionals on staff or running the business. "This isn't a foolproof way to get a quality product, but more often than not the product is less likely to have negative supplement interactions and/or is of higher quality," she says.
Beyond that, it's up to you to be a smart consumer. For example, Dr. Patel reminds us that the key is to take what you need. "Oversupplementation is not healthy and is sometimes even detrimental to liver and kidney health," he says.
It depends on who you ask. Dr. Patel thinks so. "It's worth paying more if the quality is better. Working on self-education or consulting a doctor about best practices and products is essential," he says.
On the other hand, Hilbert doesn't think price is always a good indicator of quality. "Making sure products have therapeutic doses, are evaluated for purity, and are third-party tested are the most important factors I look at when assessing the quality of supplements," she says.
In our research, we found that some experts claim that cheaper vitamins are just as effective as their more expensive counterparts, and in most cases you're probably just paying for the brand name. Other experts disagree. For best results, talk to a trusted doctor if price is a determining factor.
I have been testing HUM Nutrition products for years, as long as they have been part of my daily nutritional supplements.
We consulted with Nayan Patel, PharmD, board-certified pharmacist and founder of Auro Wellness; and Megan Hilbert, RDN, registered dietitian nutritionist at Top Nutrition Coaching. Our experts shared their professional recommendations on what to look for when choosing personalized vitamin subscriptions, and we conducted research based on their insights. Hilbert rrecommended HUM Nutrition.
For more than 70 years, Prevention is a leading provider of trusted health information, equipping readers with practical strategies to improve their physical, mental, and emotional well-being. Our editors interview medical experts to help guide our health-focused product selections. Prevention also researches hundreds of reviews and often conducts personal tests by our employees so that you can make informed decisions.
