A successful sales conversion relies on appointments with prospective customers. Of course, there are other crucial parameters like product or service quality, the salesperson’s approach, and customer experience. But if you don’t have qualified leads, these parameters are of no use. Appointment setting services are an efficient process of communicating with the target audience, assessing their needs, converting them into prospective clients, and finally setting up meetings with the company’s sales representatives.
One question that usually arises is, “Why to outsource appointment setting services?” Read on to know the major advantages.
1. Skilled Telemarketers
What is an appointment setter? An appointment setter is a person responsible for setting up an appointment with the client. The service provider ensures that the team of appointment setters, also known as telemarketers, consists of skilled professionals who have prior experience in the insurance industry. Since the job requires convincing people, telemarketers know how and when to pitch offers pertaining to insurance packages.
The telemarketers are further segmented according to their expertise in a specific niche. For example, for commercial insurance, a dedicated team of telemarketers who have prior experience in the same domain will be designated for the job.
The telemarketers work as your company’s representatives, thereby ensuring a legitimate way of finalizing an appointment at an appropriate place and time.
2. Qualified Prospects
On average, an appointment setter makes 30 calls and sets up 1.5 appointments per hour. After investing so much time and effort, you can expect qualified leads that are willing to purchase or renew insurance policies from you. This is where appointment setters in Alabama come into the picture.
They will either scoop contacts from their database or ask you to furnish it. The telemarketer will make cold calls, weeding out uninterested contacts, and finalizing a meeting with potential clients. Before the information is passed on to the company, prospects will be scrutinized to eliminate any unqualified lead.
3. Effective Time Utilization
Hiring a team of appointment setters, training them, and ensuring completion of targets will result in you wasting precious time and resources. And even after that, there is no assurance of the quality prospects that will actually convert into leads.
Outsourcing appointment setting services relieve you, allowing you to invest time in the business development and other company operations. You can develop insurance products, focus on digital marketing efforts, set up sales funnels, and work on expansion while appointment setters do the lead nurturing for you.
4. Cost Saving
Since you don’t have an in-house telemarketing team, you save capital that can be expended on salaries, bonuses, and so on. In addition to this, when you hand over the job to professional service providers, an increase in ROI is guaranteed.
You pay a fixed amount to the team of telemarketers that work as your company’s representatives and you get in-depth reports, voice calls, and appointments with potential leads in return. Moreover, a company’s salespersons only have the sole task of closing insurance sales, thereby, resulting in high productivity.
5. Targeted Campaigns
As an insurance provider, you have products in segments like auto, home, health, and so on. You can direct appointment setting service providers to adopt a targeted approach.
For example, provide them with the customer database, or tell them to target specific locations and demographics and outline the complete procedure to target specific customers. Your objective could be face-to-face meetings or telephonic appointments. Based on your needs, the service providers will implement a customized campaign.
DO I need to Outsource Appointment Setting Services?
With a wide array of benefits, outsourcing appointment setting services to telemarketing companies seems like a feasible approach. You get a team of expert telemarketers, better conversion rates, higher ROI, and an opportunity to focus on business development. Since the ultimate aim is to convert prospective clients into actual leads, you should definitely outsource telemarketing jobs and scale your insurance business to help it reach new heights.
