You miss out on opportunities to build better engagement and reach your desired audiences when you neglect to include images in your marketing efforts.
Today’s world is driven by visuals, and if the visuals are not there, you cannot engage your audience with your campaign.
This conversation is subtle, wherein you show your viewers what you have to offer, and they give you their feedback by purchasing the product or service or leaving a comment on the post.
Similarly, if you are pushing visuals in an online store, you have a good chance of building engagement, considering that 67 percent of consumers nowadays want images rather than descriptions.
There are statistics that back up this assertion because the human brain processes images in 1/10 of a second, and people are six times more likely to remember visuals than the information they hear.
Similarly, the click-through rate (CTR) of websites that incorporate images is 47 percent higher as compared to those that neglect images.
Moreover, you can get 12 percent more traffic and 200 percent more shares if you incorporate infographics in your marketing efforts.
So, not all images are the same, and you cannot just insert any image and expect things to work out. Relevancy is the key, for relevant images attract 94 percent more views than articles without relevant images.
Therefore, you need to understand why some images are better in marketing strategies than others to achieve your objectives more smoothly.
Today, royalty-free stock photography is immensely popular, and considering the high competition, people are constantly looking for high-quality images that you can incorporate into your marketing campaigns.
As a marketing professional or a business owner, you must understand this well, so this guide has been crafted to facilitate you. Here are some tips to help you choose the perfect image for marketing:
Know your audience
You need to focus on the audience you are catering to. As mentioned above, you cannot just use any image and expect it to work. You need the image to align with the audience you are targeting.
Therefore, knowing your audience is the key. If you are selling used laptops, you need to target a demographic that wants good specifications but is unwilling to pay much money for new ones. You can then use an image that aligns well with the target audience.
Similarly, if you want to sell IT services to elderly consumers, you need to ensure that the visuals you use are appropriate for the demographic you are targeting and whether or not you can get your message across to them.
Knowing your audience can be difficult if you do not spend some time thinking about the lifestyle and requirements of the people you want to engage with. Therefore, evaluate your audience before you put up a post.
Communicate efficiently
As mentioned above, you need to get the message across. Marketing is not merely about showing people things that they like, but it is also a means of communication.
Therefore, you want to tell people as much as possible about your products or services. If your visuals are communicative, this should help you say more with less effort.
Moreover, they can help you draw a better response or help get the word out there, as people are more likely to share posts with visuals.
So, for example, if you are running a marketing campaign for a business that sells used cars, you could incorporate visuals of vehicles that look new but are not. These images should ethically be real and showcase your vehicles in the showroom, so when the buyer comes to you, they feel satisfied rather than feeling misled. By putting up the right images, you can communicate with the buyers and put them at ease, thus building your brand’s trustworthiness.
Optimize properly
You cannot go by the one-size-fits-all approach here; you must be extremely considerate about your actions. For example, the sizes you use for Facebook cannot be used on Twitter.
Both platforms accept different sizes, and you are responsible for ensuring that each image is optimized for the platform where it is meant to be posted. This will ensure that each post gets the opportunity to reach your desired audience organically.
So, while many stock image websites allow you to download images in your required sizes, there are some tools that you can use to resize or remix those images. Remixing, if coupled with resizing, can maximize your chances of being boosted organically.
However, you need to check whether the platform from which you are getting your images allows you to remix them.
Once you have the images tailored according to each platform, you can then easily push them respectively to get higher chances of reaching out to potential consumers.
Differ from competitors
As a business owner or a marketing specialist, you must gain knowledge about your competitors. Once you can understand your competition, you will be in a better position to compete.
Moreover, you can gauge their strengths and weaknesses as well. A good businessperson or a marketing specialist has an eye out for the market to understand how others perform.
Once you gain insight into your competitors, you can work on making your images unique. This unique image can help you build a stronger voice by incorporating various other elements, such as visual appeal, highlighting people, and thinking out of the box.
Once you justify your image through all these elements, you can also delve into A/B Testing for further clarity. After all of this is settled, you can finally push your content to social media.
Conclusion
The above-mentioned tips can help you find the right images for marketing. Knowing your audience is important to customize your marketing efforts around their requirements. Similarly, communicating efficiently is vital to get the word out there.
Moreover, optimizing your content for different platforms can help you build reach. Finally, differing from competitors can help you find your unique voice.
