4 Easy Tips For SEO
If you’re someone who doesn’t have any idea about SEO, it means Search Engine Optimization. The main function of SEO is to increase the ranking of a specific web page or website when it is searched in a search engine like Google. The higher the ranking of your website has the better. The reason for this is when a specific website has a high ranking, there’s a big chance that the website would land on the 1st page of the search engine search results. Isn’t it that whenever you search about something, you would always click the first link and not bother about the other links in the 1st page or even the rest of the other pages? This is what SEO is made for. It is made for you to land your website on that number 1 spot.
Besides web design, content, social media marketing and HTML, SEO is only one of the many responsibilities of a web design agency. Aside from the basic knowledge you have about SEO – such as its meaning and its function – is there anything else you know about it?
In order to Increase your knowledge about SEO, here are a few tips that you need to know.
- Domain name or website name. For some, they think that when it comes to choosing the name of their website, they could just choose whatever they want. The truth is, it shouldn’t be as simple as that. In deciding what domain name to use, it is very important that it could give a bit of an idea what your company is offering or what it is about. And also, in deciding for this, don’t forget to include where your company is based.
- Keyword. This is probably the most important part when it comes to SEO. It is crucial for you to choose what keywords to use for your website. There are some tips where it was stated that in deciding for a keyword, you could check the keywords of your possible competitors because it could help you get the audience that you’re aiming for. When it comes to using keywords, it would be great if you could also add them to the title of your pages.
- Meta description. To those who doesn’t have any idea what a meta description is, this is the short description located under the link of your website. Basing from the picture below, the meta description is “World’s Largest Online Community. Join for Free & Enjoy the Benefits!” In writing the meta description for a specific web page, make sure that you give people an idea about the content of the page it’s directed to.
- Site Map. This is a simple note that could act as your guide while you’re making a web page. A site map is like the directory in a book. Having this would be a big help for you because not only will it keep you on track but it will also help you avoid forgetting any important categories or links that should be included in your web page.
