Stepping into the world of digital marketing can be a daunting experience. It is especially if you are creating a blog for the first time. While you might be interested in the latest marketing trends and are eager to apply them to your small business blog, there are other factors to consider as well.
As a newcomer, you may only get one chance to make a good first impression on your readers. No matter what you plan to market, there are several common blogging mistakes you can avoid. These mistakes might cost you time, money, and clients.
1. Failing to Plan Before You Launch
Creating an engaging blog connected to your business can be a creative and enjoyable endeavor. However, one of the most common mistakes most new bloggers make is to rush through the process. They do this so they can launch their content as soon as possible. To create a blog that will attract as many readers as possible, it is important that you plan out its details first.
The planning process does not have to delay the launch of your blog. Give yourself enough time to consider the factors that might make it successful.
2. Ignoring Mobile Convenience
As you map out your blog, your top priority may be quality content presented in such a way that it grabs your readers' attention and gets them interested in your product or service.
However, failing to optimize your blog for mobile users may lose readers before they can even get to your site. Recent statistics show that the number of mobile shoppers has risen steadily in the past five years, and if your blog is not mobile friendly, you could be shutting out potential customers.
Likewise be sure all your social share buttons work well on mobile and not just on desktop! I've seen too many mobile sites where the share buttons cover the content or are hard to use.
Before you launch your blog, it is a good idea to test it for mobile capability. Loading speed and ease of use on mobile devices are usually two factors that customers want most . They are important when they view a website on their phone or tablet. Therefore you may want to focus on those two during the testing phase. Therefore this is one of the biggest digital marketing errors one can make.
If you are not sure if your website or blog is mobile friendly check out the Google mobile friendly test here.
3. Misunderstanding Your Audience
Quality content and clever on-site advertising might not amount to much if you fail to target the right audience. Using the wrong type of language or missing the mark in realizing who you are trying to reach can plunge your blog into anonymity. Finding your audience and understanding the type of content they might be looking for can be one key to the success of digital marketing via your blog. If not it could lead to fatal digital marketing errors.
Going to the source can help you understand your audience better. Ask your current readers what kind of content they want to see on your blog. Or how you might improve it. This can show them that you are interested in their wants and needs. It will make a better and more meaningful connection with the people supporting your small business.
4. Ignoring Customer Communication
It is now easier than ever to make your own website and customize it to the needs of your small business. However, how you use that site to reach out to your customers can be one of the cornerstones of your success.
When readers leave a comment on a blog post, it is important to respond promptly. Respond even if they have a complaint about the content. Responding thoughtfully and taking the time to thank a reader or doing your best to resolve a complaint can go a long way in building positive customer relations and your online reputation.
Creating a blog to boost your small business can be fruitful and create buzz about your products. However, careful planning and taking time to consider your audience can increase your chances of success. It will avoid making these digital marketing mistakes.
I'd love to know in the comments below which of these digital marketing errors you have made when you started to blog.
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