Content is everything in online marketing, from text, video, ad copy, landing pages, etc...the more content you put out there, the more you're writing on different levels of industry searched queries. And the more traffic you can drive to your website.
But maintaining the pace of publication can be stressful for any human writer, the best AI Copywriting software has come to solve this problem.
If you want to start publishing more content at a fraction of the cost, in less time, and with more accuracy and upgraded quality, AI copywriting software can be the game changer.
These artificial intelligence copywriting tools can increase productivity by up to 300% to 500%. And help you write original content (at least, that's what they claimed), SEO optimized, structured, and free of plagiarism.
Most AI Copywriting tools claim to be capable of writing quality readable content all the time, but in many use cases and studies, only a few are worth the investment.
AI copywriting tool can produce shitty content as much as it produces readable, logical quality content.
This is why I have narrowed down the list of the best ai copywriting tools you can try today. This list was drawn from my own test experience and from other reliable sources with credible test results on ai copywriting tools.
What is an AI content writer?
In its simplest definition, AI Content writers are software applications that use the GPT-3 deep learning language model to generate content that can be understood and read in the same way humans do.
The users specify a few content parameters and text, then the artificial intelligence writer uses that information as the guidelines to generate relevant content, in the required format, and the context of the information.
You can use AI Copywriting tools to generate content in any industry and for many purposes; blog posts, social media content, ad copy, email copy, content meta description, headlines, outlines, video script, etc.
There are a lot of use cases for content generated by an AI writing tool, it all depends on your needs and how efficient or the quality of the content is. AI Copywriting software can help you create content for many purposes.
Let's take a look at some of the reasons you might need AI copywriting software as a writer and business owner.
6 Advantages of Using AI Copywriting Tools for Your Business
As a writer or business owner, AI copywriting software can help you in many aspects of your business. It can save you time and make your work easier to complete.
You can scale your business faster, focus on other aspects, and let ai produce the content your business needs at a faster pace.
Here are six ways to take advantage of ai writing tools for businesses and writers.
#1. Increase Productivity
If there is one advantage of using AI that businesses should leverage, it is productivity.
AI writers will help you improve productivity by up to 500% and help reduce costs significantly. Instead of two contents, you can produce 5 in the same amount of time. You will be able to generate content faster and get them ready for publication.
Copywriting tools can set the pace for writing in seconds so you can skip the initial content research and outline process to focus on the writing.
This will increase productivity and save time for other marketing tasks.
#2. Solve Writer's Block
AI will solve the writer's block misery - sometimes you want to say something, but you just don't know how to phrase it. You want to write, but it's been five minutes since you're staring at the blank page...
AI can help you get past this huddle and write the next paragraphs or content intro for you.
Writer's block happens in every writer's career, it is normal but you can help it.
#3. Use it to Become an Editor
Most AI content needs to be edited by humans - there is still a lot that needs to be achieved before AI can completely replace human copywriters - at least not for now.
The more you edit content written by an AI the better you can become at editing other people's content. It can also help in improving your skill as a writer because you can see many aspects of your writing that need improvement.
#4. Save Cost
For business owners with in-house content teams, using AI writing software can help reduce the cost of content creation by up to 300%.
This is because AI is capable of automating the content writing process which leads to reducing labor costs and workforce.
#5. Create Content Templates and Outline
You can use AI copywriting tools to generate content templates and outlines to get you started in minutes. It saves time and gives you plenty of options, to begin with.
Most artificial intelligence writing software has plenty of content templates and outlines you can tweak a bit to make yours and run with.
With the outline and a few paragraphs ready, it is easy to write and complete the content in a fraction of the time.
Now that we've walked through the what, why and reason you should consider ai copywriting software, let's see the best five that are worth the time and investment.
#6. Increase Revenue
For freelancers, AI writing software can increase your revenue growth significantly.
This is because you're now able to complete more clients' jobs in less time, get more done, and be open to new opportunities. It can also increase productivity, and save time, and the initial writing research process for some content topics.
4 Best AI CopyWriting Software You Should be Using
#1. Jasper
Jasper is first on the list for a few reasons. First, it is the most comprehensive and most advanced AI copywriting tool in the market today.
Jasper uses the GTP-3 Natural Language Processing program to generate content that is humanly readable, usable, and plagiarism free. The robot claims to have read 10% of the internet and therefore knows about every topic in many niches.
The content generated by Jasper can be viewed as good enough to run with, but when you go through it, it requires a human touch to make it better.
However, Jasper is capable of creating content in most forms and for any purposes, such as:
- Blog post (short and long-form content)
- Ad copy
- Social media content
- Email copy
- Content headline
- Meta Description
- Product description
- Sale page (landing page content)
- And more
Jasper can read and write content in over 25 languages of the world. Other helpful features of Jasper are the ability to set up content tone. How do you want the content to read to your audience?
Humor? Funny? Witty?
No problem just set the tone and give Jasper your content parameters, to begin with.
One of the cons of Jasper is that it can sometimes repeat itself, especially with long-form content in the Boss Mode. And when citing or referencing facts, data, or figures, don't trust or leave that to Jasper.
If the content requires referencing data or historical facts, you need to do the research yourself and make the necessary findings and citations. This is one area Jasper is lacking and needs improvement.
Jasper is a time saver and the most advanced artificial intelligence writing tool.
#2. Copy.AI
Like Jasper, Copy ai uses the GPT-3 program to process content. And it has a wide range of writing tools for business purposes and startups.
There are lots of content templates to get you started in minutes;
- Blog post outline
- Discount offers
- Testimonials
- Cold outreach
- Content intro.
- Content section
- Video Intro and description
- About us copy
- Case Studies
- Sales Landing pages
- And lots more...
Having used copy ai, much of the generated content was irrelevant to the context, and sometimes, totally random stuff.
However, for short-form content like product descriptions, short email content, and social media posts, the result was better and good to use without much editing.
The content parameters input field is limited. There's no much-required field to guide the AI writer in the right direction.
But there is the ability to set the content tone so it reads exactly how you want it. You can be professional, witty, adventurous, bold, empathetic, persuasive, etc.
Overall, if your use of ai copywriter software is for short-form content, you'll find copy ai a good investment.
#3. WriterSonic
WriterSonic is an ai writing tool for a wide range of content and use cases. It uses the GPT-3 deep machine learning program to process auto-generated content.
Apart from the commonly found templates, WriterSonic offers helpful templates for other content types:
- Song lyrics
- App and SMS notification
- Tweet Generator
- Quora Answer
- Tiktok video hook
- Analogy Maker
- Company mission
- Short press release
- And lots more...
WriterSonic integrates with the Semrush keyword tool for content optimization for a few use cases such as:
- SEO Meta Tags (Blog Post)
- SEO Meta Tags (Homepage)
- Product Description
- AI Article Ideas
- SEO Meta Tags (Product page)
When you use any of these template use cases, the content is optimized with relevant keywords from the Semrush keyword and ranking database.
Another impressive feature of WriterSonic ai is the AI Article Writer 3.0 headline generator. When you input your proposed content headline in the templates, it gives you 3 to 5 different variations.
From my experience, the AI Article Writer 3.0 can write content intros and headlines better, even better than many human writers.
For example, here's a content intro that was written by WriterSonic for a test content I entered;
Evidence shows that the struggle with grammar is a universal problem. A study by Grammarly found 76% of job applicants had weak grammar skills which could lead to problems for companies in the future. It is not just about having to redo your essay because of all the mistakes, poor grammar can make you appear uneducated and make you look like you lack attention to detail when it comes to written communication. Over time, we have developed a general acceptance that people don't know how to use different tenses or how to use commas correctly. Fortunately, there are free tools available that can check spelling and grammar for you. They won't catch every mistake but they will help you proofread your writing before you submit it as part of an application process or personal blog posts.Impressive, right? The tool gives different variations to choose from and even incorporates the focus keyword into the introduction.
I ran the content through Grammarly for punctuation and grammar, and just one error was spotted.
I also analyze the content through a premium Plagiarism checker tool - Pro Writing Aid - I want to see how original the content generated by AI could be. Here is the result...
Well, 5.9% non-original text and one grammar error are not bad, considering most grammar-checking tools work in different ways.
For headlines, the tool could be a good option to generate clickable content ideas. Here are the headline variations from WriterSonic AI Article 3.0 for the blog topic on " WordPress Speed Optimization "
Though WriterSonic can sometimes produce inconsistent results or irrelevant content, it works best for short-form content and average on long-form.
Overall, if you're looking for a quick way to get your content production on the way, WriterSonic is a good value for the money.
#4. Rytr
Rytr is another popular AI content writing tool. Like every other ai tool on the list, Rytr uses the GPT-3 neural marching learning model developed by OpenAI to generate content.
At the time of writing, Rytr has more than 32 content templates for different use cases such as:
- Story plot
- Song lyrics
- Business ideas pitch
- Content framework - AIDA
- Interview Questions
- Magic Command
- Testimonial and Interview
- Video Description
- And more...
The user interface is good, user-friendly, and easy to navigate through. The signup process takes less than a minute to complete and to start using Rytr.
After the signup, I tested Ryrt for content accuracy, uniqueness, and readability. I was thrilled by the quality of content produced by Rytr. It reads good, relevant, and of high quality, too.
Take a look at the definition or how Ryrt explains affiliate marketing - even a 10 yeard could understand it.
That was written by an AI Copywriter - Rytr. Impressive. Awesome
I tested the blog ideas and outline templates, it was a bit messy and cluttered. It didn't show a logical progression from the intro to the concluding part. And it's kind of stuffing keywords as part of its keywords recommendations.
For example, this is a blog idea and outline template for a test content I tried with Rytr.
The outline was good, but it stuffs too many keywords into it. Though for an experienced writer, this is not a concern or something to worry about. If you have a Semrush account, you can integrate with Rytr for SEO optimization so the content is search engine friendly.
One drawback I noticed with Rytr is the lack of consistency. It could sometimes produce content that's way off the place. So, you need to go through the content and take out unwanted words or phrases.
Take a look at the headline below.
" Importance of Ownership " is irrelevant in the context of the headline in the image above.
All in all, Rytr is one of the best AI copywriting software you can try today. It is worth the investment and can help you scale the content production process to focus on other important things in your business.
The quality of content produced by Ryrt does not require too much editing effort from humans, with a few edits, you can run with it
fAQ - the best AI content writer
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Is AI going to replace human copywriters?
Capital NO! AI copywriters, for now, can't replace human copywriters.
Writing a good copy or content requires more than just putting words together. It involves lots of processes and logical and critical thinking.
You need to have a good understanding of your audience, their pain points, needs, and what resonates with them. It also involves a sound knowledge of your industry and the topic, the initial research process, and the creative ability to draw the attention of the readers into the picture.
And good copywriting techniques that blend the human search intent into workable SEO strategies. These and more are things no artificial intelligence copywriter can achieve for now. -
Is AI copywriting worth it?
In one word, yes. It is worth investing in AI copywriters for some reasons.
AI copywriter is a good tool to generate content at a consistent and fast pace but you need to have the mechanism or system to make this content better for your readers.
The content is not good enough to be published as it is unless you're not in a competitive industry with lots of authority websites with high-valuable content.
Most of the content produced by AI is thing content - even the so-called long-form content is low-quality. If you can make the content better, you can go with it. -
What is the best AI content writer?
By a long shot, I will go for Jasper as the #1 option, and then I pick Rytr as the second. Both work great if you know how to make the content better, especially the long-form content.
There are other ai writing tools in the market such as WordSmith, Copysmith, Hypotenuse AI, Wordtune, and Anyword, but from experience, these four stand above in content quality.
