Before the internet, businesses would promote themselves using leaflets, brochures, and business cards. Although traditional marketing methods are still used today and still very effective, digital marketing has grown massively in the last decade. Digital marketing involves the use of online platforms to promote your brand, and increase your lead generation and number of sales.
It’s never been easier to get your brand’s name out there! You can advertise your products and services to the right target market using a range of effective techniques. Most businesses use a range of both traditional and digital marketing techniques at once to maximize brand awareness and build a loyal following.
Let’s run through some of the most effective ways to promote your brand in 2022 and beyond.
1. Hand Out Leaflets and Business Cards
Although digital marketing is preferred by many newer brands, you can’t beat traditional marketing methods. Handing out branded leaflets and business cards is an extremely effective way to increase your brand awareness and brand recognition.To reduce the costs associated with creating hundreds of promotional materials, use a free business card design template online instead of hiring a graphic designer. This way, you only need to pay for the costs of the materials themselves.
2. Create Videos That Capture Your Audience’s Attention
Videos now comprise around 82% of consumer traffic and 9 out of 10 viewers say they want to see more videos from their favorite brands.Video marketing is one of the best ways to strengthen brand identity and increase brand awareness so that you can gain a loyal customer base.
By creating videos that engage your followers, you can promote your products and services in a natural and authentic way. Your viewers won't feel like they are being 'sold to' but will see be exposed to your brand's offerings.
Your video efforts will enable you to stand out above your competitors. You and your team can show your personalities, and spread your brand message in a fun and exciting way. Use them across multiple social media platforms, website, email marketing campaigns, and video conferences.
3. Use Influencer Marketing
Influencer marketing is a fairly new concept but it's already taken the world of marketing by storm. Social media has increased in popularity and this has given rise to influencers, who are content creators that have built a loyal following.By partnering up with social media influencers, you can increase brand awareness and generate more sales. The idea is that influencers will post a photo, video, or story promoting your products or services to their audience and some of their followers will be intrigued enough to head to your website and buy something.
Some influencers require a payment to promote your products, while others are happy to create content for your brand in return for free products.
Try and choose influencers that are within the same niche as your brand so that you are targeting the right people. Their followers should be people who will genuinely have an interest in what you have to offer.
