Who doesn't love a good hashtag? It helps you get found. But we can all agree that hashtags can sometimes get out of hand. Every social media platform has its own etiquette when it comes to these tags. Some feel that less is more when it comes to the number of hashtags. However, Instagram culture embraces hashtags, so you can use them to your heart's content. Just remember that as a business you don't want to seem frivolous, so choose your hashtags wisely.
One of the key things you use hashtags for are marketing campaigns. They help you track how well you are doing and enable you to find your engaged users.
Because of their importance, be sure to check out which hashtags are currently being used and which new ones you should create. One way to find out this information is to look at search tools for hashtags.
Here are three of our favourites:
Talk walker: Free/Fee versions. This tool has lots of value. You can see the performance of a hashtag and much more; for example, you can see the influencers who use it and whether the sentiment about it is positive or negative.
Rite Tag: Free. One of the great features of this tool is that it will go over the hashtags you have used in Twitter and tell you whether they are overused or unlikely to be seen. Obviously, you won't use this tool for a new Instagram campaign.
Tagboard: Free/Fee versions. What's so useful about this tool is that you can build tagboards that display spe- cific hashtags, making it easy to see what's happening.
Check these out to see how helpful it can be to analyze and evaluate your hashtags.
