3 Things to Look For at Machinery and Equipment Trade Shows

Posted on the 23 December 2021 by Lisa
3 Things to Look For at Machinery and Equipment Trade Shows

Aside from Black Friday sales, annual trade shows are also a big money-saving event. From discounts to vouchers to new product drops, trade shows have it all.

Given the fact that the participants are mostly from the same industries, they have different gimmicks and tactics to entice and generate more paying customers.

So if you are planning to buy heavy equipment and big machinery, then you must attend at least one trade show per year to find great bargains as well as to compare prices and products in person. That said, we have listed a few things that you should look out for in these trade shows.


Apart from freebies and gift packs, companies also give out exclusive vouchers that you can only get on a trade show. These vouchers can range from free items to big discounts in their store.

However, the only catch to these vouchers is that they are redeemable for a selected period of time only. Nevertheless, vouchers can still save you tons of money. These vouchers and discounts can be more than 50%; so it is still a win-win for you if you attend the event.

Also, it is worth noting that top-shelf and good-quality tools are often expensive, even a 10% discount or cashback is still significant. Having these vouchers can make the products you cannot afford before more budget-friendly.

Bearing that in mind, keep your eyes peeled and look out for these vouchers inside the trade shows. Try to visit as many booths as possible. This way, you can collect tons of vouchers that you can redeem all throughout the year.

Proprietary Products

Proprietary is a loose term that marketing people often use to promote their products. But, in the case of trade shows, they make the event more exciting and interesting.

Given that companies are often pumping out new and innovative products in the market, attending trade shows is one of the easiest ways to get a hold and take a closer look at these products before they even hit the market. You get an exclusive peek and access to these new machineries and equipment not yet sold for the public.

That said, if you are planning to attend a trade show, then you should do a bit of research and visit a few booths to check out their amazing proprietary products. Oftentimes, these things are easy to spot in a trade show because companies often hire brand ambassadors to hype and promote them. So a quick tour around the convention/event area would spark your curiosity and give you an idea of whose booth is showcasing their new products.

Free Demos and Trial

It is no secret that machinery and equipment can cost thousands and millions of dollars. To get the most out of your purchase, it is highly advisable to test the product first and compare it with other brands as well.

And one of the best and most convenient ways to check out this equipment is to attend trade shows. As mentioned earlier, trade shows are usually a congregation of different brands from the same industries. So even competing products would bring and present their products in the trade shows too.

With that, it is a perfect opportunity for you to take a closer look and test out their products. Rather than schedule a demo for the products in their store, you can just do it in one day and in one place. It would be less hassle for you and you can even spot other brands while you are at the convention.


All in all, trade shows are not just good for food and retail products. You can also find a number of great deals as well as be introduced to many brands you have not heard of before.

If you are still uncertain whether you should attend or not, then it is worth mentioning that entrance to these trade shows is often free or low-cost. So you have nothing to lose except your precious time.

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