New to e-commerce? Being an online entrepreneur can be a challenge, yet if you are up to it, there are a few useful tips to consider.
Take a closer look at our 3 best e-commerce tips for starting up a new e-store.
Implement these ideas and your online business will thrive!
1. Understand the Importance of E-commerce Store SEO
SEO, or Search Engine Optimization, is considered by many to be the key to success on the Internet.
A lot of newcomers tend to take their first steps blindfolded whereas good organization can be crucial.
That is when SEO comes in handy since it transfers to better search engine positioning.
If you want your new e-commerce store to stand out amidst the overwhelming flood of information, SEO is something you will need to invest resources in.
Rather than using generic category names, try being a bit more specific about the products. Step in your clients’ shoes – they do want to find the exact products with ease.
With well-prepared SEO, including keywords, category names, and other metadata, your new e-commerce store will thrive. More and more people will be attracted to your website. Spend some time mastering your online store’s SEO to generate more traffic and more income.
Google has a useful documentation/guide page on ecommerce SEO that you can find here.
We also found this guide to ecommerce navigation SEO very useful when optimizing our site’s navigation systems.
2. Choose a Suitable CMS or E-commerce Platform
A CMS is the piece of software that you use to manage your e-commerce store content.
When it comes to choosing the perfect CMS (Content Management System) this is something that will be relatively unique to your business needs.
Enterprise ecommerce stores with 100,000s of products and categories will have very different requirements to smaller stores.
You need one to organize your new e-commerce store to make your work run smoothly and seamlessly.
When building a larger business, a high-quality WMS (Warehouse Managing System) could also be helpful.
A CMS usually powers both the backend and the front-end app that your future customers will see and use on your store’s website.
Choosing the right CMS for your new e-commerce will allow you to organize all the main features of the business.
The best e-commerce platforms should be functional and well-developed, yet also easy to use.
Success comes with intuitiveness and friendliness as even non-tech users should get along with a CMS just fine.
Look for one that is secure and also allows for extended analytics. Ultimately, the choice is yours, however, take your time while selecting the right e-commerce platform.
Most Popular Ecommerce Platforms
Here are some of the best and most popular ecommerce platforms in use today:
- Shopify (recommended) – used by businesses of all sizes, but mostly smaller/medium sized stores that don’t have the resources to launched a self-hosted store
- WooCommerce (recommended) – Open Source, free, and great for stores of all sizes. Lots of plugins and themes that you can use out of the box to extend your store
- BigCommerce
- Wix
- Prestashop
- Magento
3. Select the Right Products to Promote Your Business
Your new e-commerce store will be ready to shine online when you choose the perfect products for promotion.
Thoroughly preparing a stunning offer should generate immediate interest in the store. As a result, your business will start making money in no time.
While doing your best to master the promo, do not forget about creating it SEO-friendly.
Optimization purposes should always come first in e-commerce if you want to maintain your online visibility. As long as you do much for SEO, it will soon start repaying your efforts.
To promote your online business choose not one but a few captivating products. Let your potential and future clients know that you have a wide selection of various items. This way you are going to increase sales and brand recognition.
With these 3 simple yet effective e-commerce tips for starting a new online store, you are sure to succeed. Good luck setting up your first ecommerce store. We hope you achieve your goals!
