Business Magazine

3 Common Misconceptions You May Have About SEO

Posted on the 12 July 2017 by Kharim Tomlinson @KharimTomlinson

Search engine optimization as a discipline is shrouded in myth, driven in part by the constant changes search engines are making and the misunderstandings surrounding what has become a very technical discipline. Here are three common misconceptions you may have about SEO and the truth regarding modern SEO.

3 Common Misconceptions You May Have About SEO Royalty Free Photo

SEO Is Just Keywords and Links

Search engine optimization is far more than keywords and links, though these still matter. For example, keyword density matters but the latent semantic terms or secondary keywords matter almost as much. For example, sprinkling references to computers and wiring ensures your article on routers comes up in a search for wireless routers and Wi-Fi instead of hand tools.

Links still matter to search engines, but link spam is now severely penalized by search engines. The quality of the backlink now matters much more than the quantity. This requires setting up social media profiles for your company that link back to your organization and sharing links to your content to get organic link sharing that has extra weight with search engines, instead of pasting the links in the comments section of various websites. It means you need to search out guest blogging opportunities or interviews on highly trusted domains with backlinks to your site instead of putting up content in article directories that link back to your homepage.

A new innovation in SEO is conversational search engine optimization. The best example of this is building content around the natural language queries people ask information appliances like Alexa or navigation systems like Siri. These questions can be featured as an FAQ on your product directory page or spelled out as the title of the article and then answered by the content.

Don't forget to apply SEO to your company's social media pages and app store pages. The ideal case is when your company's homepage and social media pages dominate the listings when people search for your brand. Or you may need SEO just so that people find your company's legitimate app and social media pages.

That SEO Is Once and Done

Too many people think that SEO is a once and done job. You've updated your website to be better positioned relative to the search terms that have the highest return on investment. Yes, you need to do this once. And then you will need to re-evaluate later and do it again. In reality, SEO never ends. One issue is keeping up with search engines as they penalize sites with thin content and the weight given to elements like social media sharing and webpage design. Another factor is your competition with your rivals. For example, they may have rolled out a site better optimized for the valuable high ROI, low cost search terms you rank well in. As time goes by, your rivals may be crowding you out. You have to re-evaluate your search engine optimization simply to keep your place in the race for traffic.

SEO Is All Google

While Google is the biggest search engine for English speakers, don't ignore Bing's 20% market share. Another variation of this issue is SEO for shopping sites like Amazon. While product pages optimized for Amazon search may not rank very highly in general web searches, tripling and quadrupling your sales on Amazon makes SEO a worthwhile investment for the vendor. The same is true when you apply SEO to eBay and other online selling sites. An ideal case is when your product comes up whether selling on your homepage or eBay or Amazon store, giving you multiple links on the first page, since this increases the odds you'll get the business.

Conclusion

SEO is an ongoing concern for business. SEO is now far more than hitting the ideal keyword density and generating as many backlinks as possible. SEO remains a major issue for business homepages, but it should also be applied to eBay stores, Amazon product pages, app pages and company social media sites.

3 Common Misconceptions You May Have About SEO
3 Common Misconceptions You May Have About SEO

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Balancing The Work-Family Equation

    Do you and/or your partner sometimes leave for work in the morning, knowing that the return home might be days later from a business trip, or late at night afte... Read more

    10 hours, 51 minutes ago by   Joanigeltman
    FAMILY, PARENTING
  • Another British Polar Explorer to Attempt Solo Antarctic Traverse

    Another British Polar Explorer Attempt Solo Antarctic Traverse

    Another British polar explorer will attempt a solo, unassisted traverse of Antarctica later this year. Veteran adventurer Lou Rudd has announced his plans to... Read more

    13 hours, 58 minutes ago by   Kungfujedi
    OUTDOORS
  • Long Time Coming

    Long Time Coming

    Zucchini with basil and mint. I've been meaning to make this dish for the longest time!read more words! Read more

    14 hours, 50 minutes ago by   Asoutherngrace
    FOOD & DRINK, RECIPES
  • Folks Behind The Music: Into The World Of Ripple - Penfold

    Folks Behind Music: Into World Ripple Penfold

    How did you first get involved in The Ripple Effect? Once upon a time there was a young man looking to expand his musical horizons.He regularly navigated the... Read more

    15 hours, 28 minutes ago by   Ripplemusic
    ENTERTAINMENT, MUSIC
  • Gorgeous Pale Blush Wedding in Corfu | Sarah & Colin

    Gorgeous Pale Blush Wedding Corfu Sarah Colin

    Sarah and Colin sealed their love in one of their favorite places! Corfu was the ideal place for them because of its beautiful natural scene and the view of... Read more

    15 hours, 37 minutes ago by   Eleni Balkouli
    LIFESTYLE, TRAVEL, WEDDING
  • Dear Landon, You're Officially One.

    Dear Landon, You're Officially One.

    I started doing this cute little series of writing a letter to Lily when she turned one, two, three and four here on the blog so I wanted to do the same for... Read more

    15 hours, 58 minutes ago by   Cait
    LIFESTYLE
  • Spring Blooms

    Spring Blooms

    Read more

    16 hours, 58 minutes ago by   Vickilane
    CREATIVITY, PHOTOGRAPHY