Business Magazine

3 Best Bets in Online Marketing Strategy

Posted on the 07 June 2013 by Elizabethlmaness @elizbethlmaness

The lines have just really gotten less visible between the top factors in online marketing. SEO, content marketing, and social media have all come together to become a powerful force that can boost a business to the top of search. Each is dependent on the other to build a successful marketing campaign. Studies show that online signals are becoming bigger facts than even links to search rank. Social SEO has everyone buzzing. This news is exciting for some and frightening for others. 

Smart Online Marketing Strategy for Business

best online marketing strategy


SEO the right way every time

As Google search tries to bring its users the best results it has become more and more dependent on social signals to rank search results. What’s the best way to get social shares? Produce fresh relevant content that’s easy to share and you will get the nod from social media. What’s the best way to get the Google kiss of death? Using questionable SEO tactics!

Every SEO silver bullet fix will fail sooner or later. (The hyperlinked article is full of great information.)  If you continue to chase tricks and quick fixes instead of producing engaging content you’ll get the same sick feeling each time Google releases an update. Panic will rise as you scramble to “fix” the damage or recover from a penalty. Why not just build relationships, share value, and rise like cream to the top. It will work if you work the system.

Social Media – give the good stuff

Engaging with your ideal clients on social media will get you more sales and help you understand your market’s needs and wants. Now that sounds like a win-win to me! The people will tell you what they want and you will understand what products and services to develop and market. Making brands more human is how they appeal to and reach social media audiences. No tricks, no magic, just the building of a relationship that reaches across the social web to business and consumers.

Let your social media strategy campaign develop around the idea of giving value and entertainment. People flock to social media to have fun, engage with others, and share knowledge. Have fun with your audience and give value along the way. Those factors are what turn followers into fans. Fans that will share your company’s information and make your marketing efforts pay off! 

Content Market Marketing that Converts

What is it that your followers and ideal clients want from you? What your fans want depends on your brand and your target market. I share blogging and social media tips for businesses. I also share inspiration and humor on all my social media platforms. What do humor and inspiration have to do with my company? Not a thing! I know I enjoy a good laugh and need inspiration. My purpose is to show my human side as well as the business. Try to put a little entertainment in your marketing efforts and see what happens. Make certain that it’s what your fans would find appealing. I don’t want to see you on the top social media blunder lists! 

What are some of your favorite marketing campaigns you’ve seen on social platforms? Do you think building relationships with followers is the best way to build a business?

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener