The lines have just really gotten less visible between the top factors in online marketing. SEO, content marketing, and social media have all come together to become a powerful force that can boost a business to the top of search. Each is dependent on the other to build a successful marketing campaign. Studies show that online signals are becoming bigger facts than even links to search rank. Social SEO has everyone buzzing. This news is exciting for some and frightening for others.
Smart Online Marketing Strategy for Business
SEO the right way every time
As Google search tries to bring its users the best results it has become more and more dependent on social signals to rank search results. What’s the best way to get social shares? Produce fresh relevant content that’s easy to share and you will get the nod from social media. What’s the best way to get the Google kiss of death? Using questionable SEO tactics!
Every SEO silver bullet fix will fail sooner or later. (The hyperlinked article is full of great information.) If you continue to chase tricks and quick fixes instead of producing engaging content you’ll get the same sick feeling each time Google releases an update. Panic will rise as you scramble to “fix” the damage or recover from a penalty. Why not just build relationships, share value, and rise like cream to the top. It will work if you work the system.
Social Media – give the good stuff
Engaging with your ideal clients on social media will get you more sales and help you understand your market’s needs and wants. Now that sounds like a win-win to me! The people will tell you what they want and you will understand what products and services to develop and market. Making brands more human is how they appeal to and reach social media audiences. No tricks, no magic, just the building of a relationship that reaches across the social web to business and consumers.
Let your social media strategy campaign develop around the idea of giving value and entertainment. People flock to social media to have fun, engage with others, and share knowledge. Have fun with your audience and give value along the way. Those factors are what turn followers into fans. Fans that will share your company’s information and make your marketing efforts pay off!
Content Market Marketing that Converts
What is it that your followers and ideal clients want from you? What your fans want depends on your brand and your target market. I share blogging and social media tips for businesses. I also share inspiration and humor on all my social media platforms. What do humor and inspiration have to do with my company? Not a thing! I know I enjoy a good laugh and need inspiration. My purpose is to show my human side as well as the business. Try to put a little entertainment in your marketing efforts and see what happens. Make certain that it’s what your fans would find appealing. I don’t want to see you on the top social media blunder lists!
What are some of your favorite marketing campaigns you’ve seen on social platforms? Do you think building relationships with followers is the best way to build a business?
