Marketing & Advertising Magazine

2017 Search Engine Optimization Tips - To Improve Your Ranking

Posted on the 13 July 2017 by David Mark @Ataghan_micheal
2017 Search Engine Optimization Tips - To Improve Your Ranking
Today am going to be talking about free SEO traffic, for those who don't know. SEO means search engine optimization. this means, is optimizing your site to get rank in the search engine. am going to talk about these and show you how it works. when you go google or yahoo search, bing, or any other search engine, you are going to do a search in the box and you will see several results. and we want to look the result in two different segment
2017 Search Engine Optimization Tips - To Improve Your Ranking
1. you are going to see advertisement, like ads by google or sponsored list, that is what we called per pay click marketing, those people are paying every time their ads is clicked on and visit their site, is a good way to get traffic but it really expensive if you don't know what you are doing.

2. below that sponsored list you are going to see the free all organic listed. that is what we are focusing on, The Free Organic

We called it organic because the nature of a search engine is to display result base on what people search for. google job is to give you what you want if you search for pita restaurant they will go and find pita restaurant in your local area. you search for food remedy they will find something related to food remedy. the better job they do of pleasing you as a searcher the more you are going to use their search engine and the more money they will make.


So, Google wants to make the searcher happy, they don't care about you, they care about the searcher. google, yahoo search, bing, care about what searcher think, It doesn't matter how good you think your site is, if searchers don't like your site, you are Out, is very important so keep that in mind.

All the update Google come out it. they come out with those update because they think whatever you are doing to get rank is not making searchers happy and not serving them a relevant result, is very important.

Now that we know what google, yahoo search, bing, the main goal is to keep searchers happy and make sure they get what they search for,

let talk about the way google, yahoo search, bing, rank site.

Sometimes if you do a search for something like Make Money or Mortgages, you gonna see hundred or million of result display.


2017 Search Engine Optimization Tips - To Improve Your Ranking

which means if you want to rank for those words, you are now competing with hundred millions of people. now, some of this might be the people who are going after the word through search engine optimization. other people might have the word or phrase on the website.

We want to take a look at the most important factor when trying to rank, and number one factor is the one soo many people miss.

what am going to show you in this article is, how to get a result while waiting for ranking. sometimes it takes a while to build up the ranking and start to get traffic.


1. Go For The Right KeyWord

We are going to focus on the right keyword, instead of Make Money online, I find the wordMake Money Online For Beginner. and instead of ranking for make money online, I rank for Make Money Online For Beginner and I was able to get pay every month.

what we are looking at here is that everyone is going for make money online and it going to make it more competitive. there is sub-category you can go for and maybe if I can get pay every month for Make Money Online For Beginner, maybe I can also get pay for Affiliate Marketing for Beginners or Seo Tips For Beginners.

I will have a better chance to build up the same amount of income than other people who is spending a lot of money to do the work for the big word make money online. 

So, the first key to make the organic ranking work is to go for right keyword, and once you find your keyword, 

there are two factor the search engine look at.


1. On Site Factor

On-site factor is you on your website saying this is what my website is all about, you are telling the world what your site is about. 

* you do this through content, 

* You do it through keyword. 

* You do it through your title tag, 

* Meta tag, 

* In content keywords, 

* Relevant words, 

* Pages on your site, etc.

Let say if am doing Make Money Online For Beginner, I will make a page about it, whether is WordPress blog, HTML site, whatever it's. 

* I will now want to use the keyword Make Money Online For Beginner in my Tittle, 

* Meta tag, if you are using WordPress you can do it with SEO plugin.

* In content keyword: I will use those keywords in my content much time and make sure it makes sense.

* Relevant Link: if we have another site for making money online tips then I will link to it, the more relevant page you have the more ranking you are going to get. 


Not only the search engine look at what you say about your site, the title, the meta tag, the in content, you can have the most perfectly optimized page. you have the right keyword, all you need to do is to have the right title and some content that is relevant that would make the searchers happy, remember is all about the searchers. 

if you gonna take about make money online tell them about making money online not dictionary stuff. look at the Intent, Why the searcher wants to learn how to make money online, if we are going for someone who is looking for how do I know if am acholic. we don't want to define the history on alcoholized and where is come from,

I want to give him some step, like hey guy answer this question and If you got 7 right then you probably not acholic. if they are looking for Resipys, they want the Resipy they don't want the history of Rresipy


2. Off Site


what the search engine looks at is off-site stuff, 

what do other say about you? this could be like yahoo news, directories listen, facebook, twitter, other blogs, forum, and a lot of this can be known as inbound links. those are linked coming into your site.

directories that link to your site would have a title, hopefully, the title is going to match your keyword. if the title matches your keyword. google will say hey yahoo directories said that mininly site is about making money online then Google will go to my site to take a look and say okay mininely site is really about making money online let rank him.

Google as what they called the Google Spider, in the old days it was called the Google dance. when Google spider came out he as many sites in his database like facebook, youtube, Google, CNN, whatever. now if your link was on this site, you will get pick up in the next round of Google spider, that is how it happens.

let say you have linked is on CNN or other site links to you then you will get pick up in the next round. what happening is that all this off-site stuff is what the Google spider is picking up.

let say my site is on CNN, Fox, facebook, yahoo, and those sites are talking about making money online and they are ranking for it. it'll help if your site is also about making money online. what we want to look at is that, all this stuff are working together and what you wanna do is to go for the right keyword.

Next Tips: Make your site about the keyword

So if am going for make money online, then I will get www.makemoneyonline.com or something close to it. then I want to make sure my title of site or blog say make money online tips or whatever, then I want to make sure my meta tag or SEO plugin also say make money online and the content in the article has the word make money online, and when I upload an image instead of it been called image 0018920.jpg. I will rename it to make money online tips.jpg.

you want to make sure all the stuff on your site speak the same language and you will have the ranking, I know it seem like a big process and complicated. having the keyword is everything. google also look at youtube which is the largest search engine in the world. 

if you make a youtube video about making money online tips and in the description you put your link to your site, bum, overnight you will start to pick up.

Conclusion

Remember, Google does not have some Dude sitting on the desk to choose which site will rank better, What you say about your site is what you will get in the search engine,  Don't overcomplicated this, is actually very simple. I hope you learn something new from this article. feel free to drop your comment if have anything to say.......

Back to Featured Articles on Logo Paperblog