WOO HOO! You’re halfway done with your plan! Don’t worry if this week’s steps seemed odd, next week things will all start coming together.
Okay, here’s a definition for you.
Those lists from the past couple days? In integrated marketing, those are all called “messaging channels.” Now you have some hip lingo with which to impress your friends. (Maybe not?)
Write down any new channels that seem like good fits for next year. That’s it, all done!
If you’re playing catch up, here’s a recap of what we did in steps 6-10.
Day 6: Geting to Know You. Or more to the point, getting to know your best customer. Using a series of demographic and psychographic questions, you identified your best customer – the type of customer who’s most loyal, spends the most, refers the most, etc. You may have also identified your “next best” customer, too, if you were feeling ambitious!
Day 7: Hello, Dreamboat! In step 7 you fantasized about your absolute dream, ideal customer. If you already have that customer (your current best customer), lucky you – this was an easy task. If you don’t quite have that customer yet, then you took some time identifying him/her with another set of questions that gave you plenty of insight, but stopped you just short of stalking…
Day 8: Hide and Seek. Day 8 presented the first worksheet, with which you could identify the types of places your best and dream customers get their information. It may be Facebook or Twitter. It may be print newspapers. It may be plain old honest to goodness postal mail. Most likely it’s a combination of many different places, but step 8 was all about thinking where and how to find your customers in the most impactful way.
Day 9: Googling Yourself Isn’t as Naughty as it Sounds. In step 9 you thought about all the places you advetised, earned media placement, shared content, etc. throughout the past year. Just for good measure, you Googled your brand to make sure you didn’t miss anything. With or without the safe search filter…
Day 10: Ding Ding Ding. Step 10 is when some bells should have started ringing as the pieces you set up over the week began to fall into place. First you took a look at your notes from day 8 and reminded yourself about the places your best and dream customers get their information. Then you looked at your results from day 9 and compared your exposure to the places your best and dream customers are hanging out. Are you missing your customers entirely, or are you perfectly on the mark?
So how are you doing with your 2015 Marketing Plan so far? Are you struggling to keep up, or are you breezing through these tasks? Are you finding 15 minutes is a realistic amount of time to set aside each day? Have any questions? The comment section is all yours, so fire away – either on these weekly recap posts (each Friday) or on the individual days. Or if you prefer to reach me via e-mail or Twitter (@waxgirl333), I’m listening there, too.
Next week we really kick it into high gear, so rest up this weekend. See you Monday!
