To begin this task, write your goal down in a sentence that will be the headline for your 2015 Marketing Plan. Here are some examples:
Example A: In 2015 I will sell $XX worth of business.
Example B: In 2015 I will gain three new clients.
Example C: In 2015 I will increase my website traffic by 50%, increasing sales by 10%.
Great. That’s done.
Hopefully you’ve also been thinking a bit about how you like to set and achieve goals. Are you a sandbagger that loves the thrill of beating your goals? Prefer reachable targets? Do you shoot for the stars? Wherever you fall on the spectrum that’s fine. Just knowing your preference will help you set more specific goals later on as you become better at thinking strategically about your marketing. Because this is really what this month is about.
