This task is easy. Just write down your strategies for your 2015 Marketing Plan. They don't have to be beautifully written, they just have to be written. (There's HUGE power in writing them as often as you can.)
This week you've done the heavy lifting. Congratulations! As small business owners, you'll find that creating tactics is much, much easier and that's what we'll do to round out our plan next week. Then I'll help you wrap it up into a nice bow!
If you're playing catch up, here's a recap of what we did in tasks 11-15Day 11: Defining the "What" to Do. Strategy is a murky, mercurial topic for those of us with the guts to run a small business or consultancy. Here we think about the definition of strategy and perhaps peruse some possible new strategies. We also look at the differences between strategy and tactic.
Day 12: Chewing the Cud Like a cow, you need to chew on things when it comes to strategy. Look at the strategies you used in 2014 and rank them. Throw out the bad ones, and commit to the good ones you didn't quite have time to implement.
Day 13: Be Like Patton. Violently execute your plan and you'll do well, just like Patton said. Think about new strategies for 2015 with a focus on what will reach your best customer. And don't forget about content marketing. On the battlefield of marketing, Content is the General!
Day 14: Marketing is not Rocket Science. Think about the strategies you want to implement and ask yourself some hard questions. If it's too much thinking, watch something funny. But remember, this isn't really that hard.
So how are you doing with your 2015 Marketing Plan so far? Are you struggling to keep up, or are you breezing through these tasks? Are you finding 15 minutes is a realistic amount of time to set aside each day? Have any questions? The comment section is all yours, so fire away - either on these weekly recap posts (each Friday) or on the individual days. Or if you prefer to reach me via e-mail or Twitter (@ waxgirl333), I'm listening there, too.
Next week your present will be a nicely wrapped marketing plan.
