5 new gTLD went into their first day of General Availability (GA) yesterday where they could be registered on a first come, first served basis and the 5 combined for just over 2,500 registrations.
Including registrations by trademark holders in Sunrise and those who paid extra during the Early Access Program (EAP) to register domains ahead of GA here are the totals for the 5 new gTLD’s after their first day:
.Healthcare 1,406
.Vet 649
.Army .202
.Navy 122
.Airforce 116
As we spoke about earlier this week, the three military, which did poorly in Sunrise and EAP are three extensions I just didn’t get when they were first revealed having been applied for and I still don’t get who the registrants would be.
At least for now there does not seem to be plentiful number of registrants.
The three military extensions manged to get just over 1,000 domain registrations.
As we discussed the other day the “three applications for the military extension, cost Demand Media, Inc, (DMD) the company that applied for these extensions before its got spun off to Rightside (NAME) $565,000 just in application fees for those three extensions and will cost them $75,000 a year in ICANN fees ongoing. Over 5 years its another $350K in ICANN fees or around $1 Million in just application and ICANN fees.
Just to cover those costs they will have to get some 25,000 registrations combined.”
.Healthcare fared much better with over 1,406 registrations especially since the shorter .health is yet to launch as is .med and .pharmacy, .doctor and .dentist
.Dental has already launched and has over 4,000 registrations.
.Vet which we regarded to be for Veterinarians had 649 after its first day of registrations but could have hurt itself by launching the same week as .Army, .Airforce and .Navy possibly making users think of the extension along the lines of the military rather than as Veterinarian which of course is the better commercial use for the term.
