1egg1world is a young charity who we have partnered with for their entire initiative. They aim to raise $1 Million by using a trading up process, which started with just one egg. To find out more visit www.1egg1world.org
This logo was to have an iconic feel to it, to be recognisable without any text. Black and white are the boldest and best colours to use for this type of design (take the WWF logo for example – consistently voted one of the best best logos in the world). If a black and white logo is designed well, it will always stand out above others.
The logo is also quite symbolic of both the name, and the intentions of the charity. One of the intentions of the charity is to show that it doesn’t take much to create change, an egg is a perfect example. Seemingly, it’s just a small egg, but symbolically it is very powerful. It carries life within it, symbolising creation. By representing earth within the egg it alludes to the one-ness of the planet. Another ironic note in the logo is that the whilst the egg is small object, it is carrying the world within it, so it is capable of great things…no target is too small…like raising $1 Million for charity.
