More than half of men regularly view ‘unsuitable online content’, research has revealed. The study, of 1,000 men’s internet habits, also found 13% of the average man’s internet viewing is adult material.
It also emerged the typical bloke has deleted his internet browsing history as many as five times in the last six months alone.
Furthermore, the report found one fifth have been caught by a partner looking at something he shouldn’t.
A spokesman for domain name giants Siteopia, which commissioned the study, said:
”There’s a common stereotype of men accessing the internet to access adult material but the research also identified an increasing reliance on the web for support.
”Whether that’s in health advice for matters they can’t talk about with their friends and family or in trying to improve and strengthen their relationship with their partner.
”The internet is a massive tool for modern men and there is an increasing trust placed in the content accessed that has repercussions on their decisions and the way they shape themselves.
”For those providing content online, a strong reputable name is crucial in winning the trust of browsers and gaining good visibility.”
The report also found while 13% of content for male browsing was ‘NSFW’, that percentage decreases based on the strength of the relationship with their other half.
Men in relationships hit 16%, those living with a partner 14% and those married down to 11%.
Overall, one in ten blokes said they would be absolutely ‘mortified’ were their partner to see their browsing history.
One quarter of men admit they use the internet to keep tabs on their partner and a fifth has a secret email account.
Perhaps no surprises then that 36% regularly use private browsing modes to ensure their searches online aren’t tracked.
But despite the obvious online temptations, the study unearthed a trend for using the internet to seek advice on how to act within their relationship and as a parent.
In fact, the average man makes 28 Google searches a week – 1,456 times a year turning to the web for help.
One third uses the web to gain advice on women each month, while six in ten say it’s their first port of call for health advice.
More than a quarter of men regularly seek out help with their relationship online.
And a despairing one third of blokes said they use the internet to research about women purely so they can understand them better.
