If you consider yourself a serious blogger, you'll want others to take you seriously, too. If some of your goals include monetizing your blog, collaborating with others, and providing sponsorship or advertising opportunities on your site, having a media kit (or press kit) is an essential tool to have readily available on your site as prospects consider working with you.
Here are my top 10 things to include in a winning blog media kit:- Short summary about you and your blog, including your niche (what you blog about) and when you started blogging
- Relevant social networking icons/contact information
- Current photo OR logo/graphics (you want the person seeing this to remember you!)
- Your name and blog names in large font + contact information
- Ad sizes/rates
- Make it visually appealing (and on brand!) - Use bullet points, borders, special font effects
- Website analytics + social network statistics
- Include services offered + benefits
- Press coverage and brand affiliations
- A few testimonials
Did I miss anything? What info do you think is important for a blogger to include in their media/press kit?
