Cost-per-install (CPI) networks are a type of advertising network that helps businesses promote their apps and games. CPI networks work by paying publishers a commission for every user who installs an app or game through their ad.
CPI networks can be an excellent way for businesses to reach a large audience and generate new installs. However, with so many different CPI networks, it can take time to know which one is right for your business.
I'll also discuss some factors to consider when choosing a CPI network, and I'll provide you with some tips for running successful CPI campaigns.
Before selecting a CPI network, let me begin by discussing some factors you must consider.
10 Best CPI Networks 2023
1. OGAds - The Number 1 CPI Network
OGAds is the ultimate CPI (Cost Per Install) network that offers unparalleled benefits for publishers. It is a top-notch platform for making money from your content.
They stand out because they pay you every week, so you don't have to wait long for your earnings. Plus, they offer some of the best payouts in the business, ensuring your hard work pays off.
What's great is they provide live leads, meaning you get real-time results that help you succeed in the fast-paced world of online marketing.
They also have ad campaigns that are excellent at bringing in money, and you can promote your affiliate offers on many different platforms, like social media, emails, your website, and more.
For advertisers, OGAds provides a platform to reach a global audience and drive app installations with real users. Their transparent and user-focused approach and dedicated support team ensure that your campaigns are optimized for success.
You can easily use their content locker on your website or app, both iOS and Android, and they offer different ways to get paid, including options like Crypto and PayPal. Join the thousands of publishers who trust OGAds to help them make more money.
With OGAds, you can boost your earnings and enjoy the rewards of your efforts quickly.
2. MyLead
MyLead isn't just another affiliate network; it's a game-changer in CPI networks. Established in 2014 and headquartered in Poland, MyLead has solidified its reputation as a trusted partner for affiliate marketing, helping countless publishers and affiliates earn money from the comfort of their own homes.
What sets MyLead apart is its commitment to providing a learning experience for everyone, regardless of whether you're a seasoned pro or a newcomer to the affiliate marketing scene.
It's like an online academy for digital entrepreneurs, ready to guide you on your journey to success.
But let's talk numbers. MyLead boasts a whopping 1000+ affiliate programs and a variety of monetization methods, including content locking, CPA, CPL, CPS, PPI, and SMS. This diversity ensures a perfect fit for every type of affiliate marketer out there.
Lemonads is an excellent choice if you're in search of a top-notch CPI network with fantastic offers. They excel in providing high-quality traffic, making them a great fit for your needs.
Lemonads operates globally, serving merchants and international clients in more than 200 countries. They prioritize delivering genuine, non-bot traffic.
One standout feature of Lemonads is its user-friendly interface, designed to be simple and intuitive. The signup process is also straightforward, which is a plus.
If you're seeking a CPI network with generous payouts and international offers, Lemonads is a top contender. They operate their platform directly, eliminating third-party involvement. Additionally, Lemonads offers robust tracking solutions to monitor your progress.
What truly sets Lemonads apart is its exceptional customer support. Overall, it's an outstanding network offering high-quality CPI deals, making it an excellent choice for affiliates looking to grow their business.
4. Top Offers - Best CPI Offers:
If you're searching for top-notch CPI (Cost Per Install) offers, you should consider Top Offers as one of the best choices.
They boast a vast selection of over 2000 offers, covering various niches, and their traffic comes from around the globe. Their most popular categories include gaming, dating, gambling, and betting.
New affiliates working with Top Offers can also receive a special bonus. When your revenue hits $10,000, you'll receive a generous $ 1,000 bonus, although this bonus is specific to the dating vertical.
One impressive feature of Top Offers is their in-house solutions, including a tool highlighting the best-converting offers of the week. Their strong partnerships with major brands ensure that they provide high-quality CPI offers to their clients.
For those interested in international offers, Top Offers excels in this area. They've optimized their traffic system for all platforms, making them an excellent choice if you seek a CPI network to help grow your business.
NativeX, established in 2000 and affiliated with MobVista, stands out as a leading CPI network offering various monetization formats for apps and websites.
They provide reward-based and non-reward ad formats and in-house promotion services. Notably, NativeX offers playable videos within a single SDK.
What sets NativeX apart is its optimization capabilities. They employ predictive and machine learning to ensure the most effective ad placements, attracting a larger user base. NativeX specializes in delivering authentic users, a crucial factor for online growth.
Furthermore, NativeX goes the extra mile by actively promoting your campaigns, ultimately boosting your return on investment (ROI). If you're seeking top-notch results and genuine user engagement, NativeX emerges as an excellent choice in CPI networks.
Adsterra is a top choice in the ad network arena, especially if you prioritize genuine user growth. Unlike many ad networks that rely on bots for traffic, Adsterra prides itself on delivering only real and authentic users.
This commitment to authenticity sets them apart, ensuring you experience the best possible growth through their network.
Adsterra takes fraud prevention seriously and has implemented a robust system to detect and eliminate fraudulent or unwanted traffic. This dedication means you can rest assured that your traffic is legitimate and free from fake sources.
One significant advantage of Adsterra is its cost-effective ad campaigns. Compared to other ad networks, their campaigns offer excellent value for desktop and mobile platforms.
Adsterra simplifies gaining many impressions, making it a valuable choice for those seeking genuine, high-converting, and budget-friendly CPI network options.
CPA.house is a standout CPI network in terms of competitive rates and exceptional services. What truly distinguishes CPA.house from others is its flexibility, allowing you to set customized conditions based on your specific needs.
This adaptability is complemented by their impressive daily payout system, ensuring you receive your earnings promptly.
Notably, CPA.house caters to advertisers and affiliates, offering numerous advantages for both. Their commitment to transparency in all dealings is a significant draw.
Additionally, they provide a personal manager available for consultation at any time, which enhances the level of support and guidance you can expect.
Another valuable offering from CPA.house is their complimentary CRM system, a tool that can significantly benefit your campaigns. If you encounter challenges in finding the right landing pages, CPA.house is ready to assist.
This network is an excellent choice if you seek high-quality traffic free from bots, making it a reliable option for your CPI needs.
If you're searching for a CPI network with an extensive global presence, TapJoy is an excellent choice. Established in 2007, it's one of the most seasoned players in the CPI industry.
With branches across various countries, TapJoy drives user engagement within mobile apps.
However, TapJoy doesn't stop at user engagement; they also offer monetization services to web developers. What sets TapJoy apart is its vast network, boasting more than 15,000 mobile apps and an active user base exceeding 520 million.
This expansive reach makes it an ideal platform for advertisers and mobile app developers seeking to maximize user engagement and reach a wide audience.
TapJoy's impressive track record includes collaborations with over 500 of the world's leading brands and seasoned web developers. Whether an advertiser or a mobile app developer, TapJoy presents a compelling opportunity to enhance your reach and engagement in the mobile app ecosystem.
AppNext, founded in 2010 and headquartered in London, excels in mobile app video advertising networks. What sets AppNext apart is its comprehensive integration with developers, OEMs, mobile operators, and publishers, fostering optimal outcomes for newly launched applications.
Over time, AppNext has amassed a substantial community comprising over 60,000 developers and a user base of 650 million individuals.
If you seek a marketplace that directly connects you with both publishers and advertisers, AppNext is your go-to choice. They offer valuable assistance at every stage, ensuring peak performance is achieved.
One notable aspect of AppNext is their appreciation for your efforts. If you're searching for a network that maximizes the value of your hard work, look no further than AppNext.
Their commitment to utilizing your efforts efficiently makes them a standout choice in mobile app video advertising.
Digital Turbine, established in 2011, is a hub of diverse solutions, products, and services tailored for mobile app developers. Their offerings are known for their high performance and collaborative approach involving publishers, mobile operators, and advertisers, all geared towards creating an optimal ecosystem.
Digital Turbine leverages the support of OEMs and mobile operators to effectively promote products in target markets, including white-label billing solutions.
What sets Digital Turbine apart is its unwavering focus on delivering tangible results. To date, the company has successfully partnered with renowned advertisers, facilitating over 150 million app installations.
Digital Turbine's monetization process stands out as a win-win for both publishers and advertisers. If you're seeking to drive quality traffic to your mobile app, Digital Turbine emerges as one of the top choices in the industry.
Overall, it's a go-to network for mobile app enthusiasts. After you know about the CPI networks, you can select the one most aligned with your requirements.
Here are some of the key factors to consider when choosing a CPI network:
1. Target Audience Reach
Consider the reach of the CPI network in terms of your target audience. Ensure that the network has a substantial user base that matches the demographics and interests of your app's target audience.
A network with a large and relevant user base will increase the chances of driving quality installs and engagement for your app.
2. Ad Formats and Placement Options:
Evaluate the available ad formats and placement options offered by the CPI network. Look for networks that provide a variety of ad formats, such as banner ads, interstitial ads, native ads, or video ads.
Additionally, consider the available placement options, such as in-app, social media, or website placements. Choosing a network that offers diverse ad formats and placement options can help you optimize your campaigns based on the preferences of your target audience.
3. Targeting Capabilities:
The ability to target specific user segments is crucial for maximizing the effectiveness of your app promotion campaigns. Consider the targeting capabilities provided by the CPI network, such as demographic targeting, geographic targeting, device targeting, or interest-based targeting.
A network with robust targeting capabilities will allow you to reach the most relevant audience for your app, resulting in higher conversion rates.
4. Fraud Prevention Measures:
Fraudulent activities, such as fake installs or click fraud, can significantly impact the performance and ROI of your app promotion campaigns. Therefore, choosing a CPI network that implements strict fraud prevention measures is crucial.
Look for networks that employ advanced fraud detection technologies, such as anti-fraud algorithms, machine learning, or manual verification processes. Additionally, consider networks that collaborate with third-party fraud prevention solutions to ensure the highest campaign integrity.
5. Analytics and Reporting:
Accurate and detailed analytics and reporting are essential for monitoring the performance of your app promotion campaigns. Evaluate the analytics and reporting capabilities offered by the CPI network.
Look for networks that provide real-time data on key metrics, such as installs, clicks, impressions, retention rates, and revenue. Access to comprehensive and timely analytics will enable you to make data-driven decisions and optimize your campaigns for better results.
6. Cost Structure and Pricing Models:
Consider the cost structure and pricing models offered by the CPI network. Evaluate whether the network charges on a per-install basis or offers alternative pricing models, such as cost per click (CPC) or cost per action (CPA).
Additionally, consider any minimum spend requirements or hidden fees associated with the network. Choosing a CPI network with transparent and flexible pricing options can help you manage your budget effectively and achieve a favorable return on investment.
- Choose the right CPI network- Not all CPI networks are created equal. Do your research and choose a network with a good reputation and a wide range of high-quality offers.
- Set realistic goals- Don't expect to generate thousands of installs overnight. Start with small goals and gradually increase your budget as your campaigns succeed.
- Target the right audience- Not everyone is interested in installing your app or game. Use targeting options to ensure that your ads are seen by people who are likely to be interested in what you have to offer.
- Create compelling ad creatives- Your ad creatives are the first thing potential users will see, so make sure they are eye-catching and persuasive. Use high-quality images and videos, and write clear and concise ad copy.
- Track your results and optimize your campaigns- It's essential to track and adjust your campaigns as needed. Pay attention to metrics such as cost per install (CPI), click-through rate (CTR), and conversion rate (CVR).
- Use a variety of ad formats- Many different ad formats are available, such as banner ads, native ads, and video ads. Experiment with different ad formats to see what works best for your audience.
- Test different targeting options- Many other options are available, such as demographic, interest, and behavioral. Experiment with different targeting options to see what works best for your campaigns.
- Use a landing page optimizer- A optimizer can help you create and test different landing pages to see what converts best.
- Use a bidding strategy- There are many different bidding strategies available, such as cost per action (CPA) bidding and cost per mille (CPM) bidding. Experiment with different bidding strategies to see what works best for your campaigns.
- Work with a CPI network manager- A CPI network manager can help you to optimize your campaigns and improve your results.
FAQs on Best CPI Networks:
Conclusion: Best CPI Networks 2023
There are many great CPI networks out there, but the best CPI network for you will depend on your specific needs and goals. Consider the factors I discussed in this article when choosing a CPI network, and be sure to read reviews and compare offers before you sign up.
But, if you ask me, OGAds truly stands out as a reliable and effective partner, making it my top recommendation for those seeking to maximize their mobile app marketing efforts.
Once you've chosen a CPI network, it's important to set realistic goals, target the right audience, create compelling ad creatives, and track your results.
I hope this article has been helpful. If you have any questions about CPI networks, please feel free to leave a comment below.
Here, I'll share some tips for running successful CPI campaigns, written in a personalized tone:Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.
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