10 Best AI Sales Tools Of 2023

In today’s fast-paced and competitive business landscape, sales teams are constantly seeking ways to optimize their processes and achieve better results. Enter AI sales tools – the game-changing technology that is revolutionizing the way sales professionals operate. AI sales tools leverage the power of artificial intelligence and machine learning to provide invaluable insights, automate repetitive tasks, and enhance overall sales effectiveness.

From predictive analytics that identify the most promising leads to chatbots that engage and qualify prospects, these tools empower sales teams to work smarter, close deals faster, and drive revenue growth. In this article, we will explore the world of AI sales tools, their benefits, and the impact they have on modern sales strategies. Whether you’re a sales manager, a salesperson, or an entrepreneur, get ready to discover the cutting-edge tools that can supercharge your sales efforts and propel your business toward unparalleled success.

Here are 10 of the best AI sales tools available

1. Salesforce Einstein

Salesforce Einstein is an AI-powered sales tool offered by Salesforce, one of the leading customer relationship management (CRM) platforms. It leverages artificial intelligence and machine learning capabilities to enhance sales processes, improve customer engagement, and drive better business outcomes. Salesforce Einstein provides a wide range of features and functionalities tailored to sales teams, including:

1. Lead Scoring and Prioritization: Einstein uses predictive analytics to score leads based on their likelihood to convert, allowing sales reps to focus on the most promising prospects.
2. Opportunity Insights: It provides intelligent recommendations and insights to help sales reps identify and take the right actions at each stage of the sales cycle.
3. Automated Activity Capture: Einstein automatically captures and logs sales activities, such as emails, meetings, and calls, reducing manual data entry for sales reps.
4. Forecasting and Pipeline Management: With AI-powered forecasting, Einstein analyzes historical data and provides accurate revenue predictions, helping sales managers make informed decisions.
5. Next Best Action Recommendations: Einstein suggests personalized recommendations for sales reps on the most effective next steps to move deals forward.
6. Email and Calendar Insights: It analyzes email and calendar data to provide insights into customer engagement patterns, helping sales reps optimize their communication strategies.
7. Data Cleansing and Enrichment: Einstein helps ensure data accuracy and completeness by cleansing and enriching CRM data with up-to-date information.

Salesforce Einstein seamlessly integrates with the Salesforce CRM platform, enhancing its existing functionalities and providing a more intelligent and data-driven approach to sales. It empowers sales teams with actionable insights, automation, and personalized recommendations, enabling them to deliver exceptional customer experiences and drive revenue growth.

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2. Gong.io

Gong.io is an AI-driven sales conversation analytics and coaching platform. It uses artificial intelligence and machine learning to analyze sales calls, meetings, and presentations, providing valuable insights and actionable recommendations to improve sales performance. Gong.io offers several key features and benefits:

1. Conversation Analytics: Gong.io automatically records and transcribes sales calls, analyzing the content to identify patterns, keywords, and important moments. It provides visibility into customer interactions, allowing sales teams to gain valuable insights.
2. Deal and Pipeline Visibility: The platform provides a holistic view of sales deals and pipelines, tracking key metrics and providing real-time analytics to help sales teams understand deal progress and identify areas of improvement.
3. Sales Coaching and Training: Gong.io offers AI-driven coaching and training capabilities. It analyzes sales conversations and provides feedback and recommendations to help sales reps improve their communication, objection handling, and closing techniques.
4. Deal and Rep Performance Insights: The platform offers detailed performance metrics and insights at the individual rep and team levels. It helps identify best practices, coaching opportunities, and areas for improvement to drive overall sales effectiveness.
5. Competitor Insights: Gong.io can analyze competitor mentions and discussions during sales conversations, providing valuable insights into competitive positioning and strategies.
6. Collaboration and Knowledge Sharing: The platform facilitates knowledge sharing by allowing sales teams to review and learn from successful calls, share best practices, and collaborate on deal strategies.

Gong.io integrates with popular communication tools like Zoom and Microsoft Teams, making it easy to capture and analyze sales conversations. It helps sales teams improve their sales effectiveness, increase win rates, and drive revenue growth.

3. Chorus.ai

Chorus.ai is an AI-powered conversation intelligence platform designed to help sales teams improve their performance and win more deals. It uses artificial intelligence and machine learning to analyze sales calls and meetings, providing valuable insights and actionable recommendations. Here are some key features and benefits of Chorus.ai:

1. Call Recording and Transcription: Chorus.ai automatically records and transcribes sales conversations, making it easy to review and analyze the content later. This helps sales teams capture important details and gain a deeper understanding of customer interactions.
2. Conversation Analytics: The platform analyzes sales conversations and identifies key moments, keywords, and trends. It provides insights into talk-to-listen ratios, objection handling, competitive mentions, and more. Sales teams can leverage these insights to refine their approach and improve their effectiveness.
3. Real-Time Deal Guidance: Chorus.ai offers real-time deal guidance by providing sales reps with live prompts and recommendations during customer interactions. This helps reps navigate conversations, ask the right questions, and address customer concerns effectively.
4. Coaching and Training: Chorus.ai enables sales managers to provide targeted coaching and training to their teams. They can review call recordings, highlight coaching moments, and share best practices to help reps improve their skills and close more deals.
5. Collaboration and Knowledge Sharing: The platform allows sales teams to collaborate and share knowledge. They can leave comments, ask questions, and share insights directly within the platform, fostering a culture of continuous learning and improvement.
6. CRM Integration: Chorus.ai integrates with popular CRM systems like Salesforce, ensuring seamless data synchronization and enabling reps to access call insights directly within their CRM workflow.

Chorus.ai empowers sales teams with valuable conversation intelligence, helping them identify areas for improvement, replicate successful techniques, and ultimately close more deals.

4. Conversica

Conversica is an AI-powered virtual assistant platform specifically designed for sales and marketing teams. It leverages artificial intelligence and natural language processing to automate lead engagement, qualification, and follow-up processes. Conversica acts as a virtual sales assistant, enabling companies to engage with leads and prospects in a personalized, timely, and efficient manner. Here are some key features and benefits of Conversica:

1. Lead Engagement and Qualification: Conversica engages with leads through natural, human-like conversations via email, SMS, or chat. It qualifies leads based on predefined criteria, saving sales teams valuable time and ensuring that only the most qualified leads are passed on for further sales engagement.
2. Intelligent Lead Nurturing: The platform autonomously nurtures leads by sending personalized, relevant messages and responding to inquiries promptly. It can handle a large volume of leads at scale, ensuring that no lead falls through the cracks.
3. Automated Follow-Up: Conversica automates follow-up processes by scheduling and sending follow-up messages, reminders, and appointment confirmations. This eliminates manual follow-up tasks for sales reps and ensures consistent and timely communication with prospects.
4. Natural Language Processing: The platform uses natural language processing to understand and interpret lead responses, enabling it to have meaningful, human-like conversations. This allows for effective lead qualification and personalized engagement.
5. Integration with CRM Systems: Conversica seamlessly integrates with popular CRM systems like Salesforce, ensuring smooth data synchronization and enabling sales teams to access and manage lead interactions within their existing workflows.
6. Analytics and Reporting: Conversica provides comprehensive analytics and reporting on lead engagement, conversion rates, and sales pipeline impact. This allows sales and marketing teams to measure and optimize their lead generation and conversion efforts.

Conversica helps businesses automate and streamline their lead engagement and qualification processes, freeing up valuable time for sales teams to focus on high-value activities. By leveraging AI-powered virtual assistants, companies can improve lead conversion rates, enhance customer experience, and drive revenue growth.

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5. Outreach

Outreach is a leading sales engagement platform that leverages AI and automation to empower sales teams and streamline their communication efforts. It provides a comprehensive set of tools to help sales professionals effectively engage with prospects, manage their outreach campaigns, and drive revenue growth. Here are some key features and benefits of Outreach:

1. Multi-Channel Outreach: Outreach enables sales teams to engage with prospects across multiple channels, including email, phone, and social media. This allows for personalized and targeted outreach strategies to connect with leads in their preferred communication channels.
2. Email Automation: The platform offers advanced email automation capabilities, allowing sales reps to create personalized email sequences, schedule follow-ups, and track email performance. It helps streamline and optimize email communication to increase response rates.
3. Sales Dialer: Outreach includes a sales dialer that enables sales reps to make calls directly from the platform. It provides call automation, call recording, and analytics to track call outcomes and improve sales conversations.
4. Sales Sequences: Outreach allows users to create customized sales sequences that automate and optimize the steps and cadence of their outreach campaigns. This ensures consistent follow-up and engagement with prospects.
5. AI-Powered Analytics: The platform leverages AI to provide actionable insights and analytics on email and call engagement, allowing sales teams to identify patterns, optimize messaging, and improve their outreach strategies.
6. CRM Integration: Outreach seamlessly integrates with popular CRM systems like Salesforce, ensuring data synchronization and allowing sales reps to manage and track their activities within their CRM workflow.
7. Sales Content Library: Outreach provides a centralized content library where sales teams can store and share relevant sales collateral, templates, and best practices. This promotes consistency in messaging and helps reps access the right content at the right time.

Outreach empowers sales teams to streamline their outreach efforts, personalize their communication, and improve sales efficiency. By leveraging AI-driven automation and analytics, Outreach enables sales reps to focus on high-value activities, build stronger customer relationships, and close deals faster.

6. SalesLoft

SalesLoft is a leading sales engagement platform designed to help sales teams automate and optimize their customer engagement processes. It provides a range of tools and features that enable sales professionals to personalize their outreach, streamline their workflows, and drive revenue growth. Here are some key features and benefits of SalesLoft:

1. Cadence and Workflow Automation: SalesLoft allows users to create customized cadences, which are sequences of touchpoints that define the steps and timing of their outreach campaigns. It automates email sends, call scheduling, and task assignments, ensuring consistent and efficient engagement with prospects.
2. Email and Call Personalization: The platform enables sales reps to personalize their email and call communication at scale. It provides dynamic tags and variables that can be customized based on prospect data, allowing for personalized messaging and increased response rates.
3. Dialer and Call Recording: SalesLoft includes a built-in dialer that allows sales reps to make calls directly from the platform. It offers call recording, local presence dialing, and call analytics to enhance call effectiveness and capture valuable insights.
4. Sales Intelligence and Analytics: The platform provides real-time analytics and insights on engagement, response rates, and conversion metrics. Sales teams can track their performance, identify bottlenecks, and optimize their outreach strategies based on data-driven insights.
5. Integration with CRM and Other Tools: SalesLoft integrates seamlessly with popular CRM systems like Salesforce, as well as other sales and marketing tools. This ensures data synchronization and a unified view of customer interactions, enhancing efficiency and collaboration across teams.
6. Sales Coaching and Training: SalesLoft offers coaching features that allow managers to provide guidance and feedback to their sales reps. They can review call recordings, provide comments, and share best practices to improve sales performance and skills.
7. Meeting Scheduling: SalesLoft includes meeting scheduling capabilities that enable sales reps to easily book meetings with prospects. It eliminates back-and-forth email exchanges and streamlines the scheduling process.

SalesLoft empowers sales teams to automate their outreach, personalize their communication, and optimize their sales processes. By leveraging the platform’s features and capabilities, sales professionals can effectively engage with prospects, drive efficiency, and accelerate revenue generation.

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7. Drift

Drift is a conversational marketing and sales platform that helps businesses engage with website visitors, qualify leads, and drive meaningful conversations. It leverages AI-powered chatbots and live chat capabilities to provide real-time engagement and personalized experiences. Here are some key features and benefits of Drift:

1. Conversational Chatbots: Drift offers intelligent chatbot capabilities that can engage with website visitors, answer common questions, and collect lead information. Chatbots can qualify leads, route them to the right sales representatives, and provide instant responses, even outside of business hours.
2. Live Chat: In addition to chatbots, Drift enables businesses to have live chat conversations with visitors in real-time. This allows sales reps to provide personalized assistance, address specific inquiries, and guide prospects through the buying process.
3. Targeted Messaging and Personalization: Drift enables businesses to tailor messaging and experiences based on visitor behavior, demographics, or referral source. This personalization helps capture attention, improve engagement, and increase conversion rates.
4. Account-Based Marketing (ABM) Features: Drift offers account-based marketing functionality that allows businesses to target and engage with specific accounts or key decision-makers. This helps align sales and marketing efforts to drive higher-value conversations and opportunities.
5. Integrations and CRM Sync: Drift seamlessly integrates with popular CRM systems and marketing automation tools, ensuring that customer data is synchronized across platforms. This allows for a unified view of customer interactions and effective lead management.
6. Conversation Analytics and Reporting: The platform provides analytics and reporting on chat interactions, conversion rates, and lead qualification. This data helps businesses track performance, identify trends, and make data-driven decisions to improve their sales and marketing strategies.
7. Sales Enablement: Drift offers features that assist sales reps during conversations, such as chat playbooks, conversation insights, and meeting scheduling capabilities. These tools help sales teams deliver a more personalized and efficient sales experience.

Drift enables businesses to engage website visitors in real-time, provide personalized experiences, and accelerate the sales process. By leveraging AI chatbots and live chat capabilities, companies can capture more leads, qualify prospects, and drive meaningful conversations that lead to increased conversions and revenue.

8. Clari

Clari is an AI-powered revenue operations and sales execution platform designed to help businesses optimize their sales processes, improve forecasting accuracy, and drive revenue growth. It uses artificial intelligence and machine learning to provide real-time insights and predictive analytics for sales teams.

Here are some key features and benefits of Clari:

1. Sales Forecasting and Pipeline Management: Clari offers advanced forecasting capabilities that leverage historical data, pipeline activity, and AI-driven insights to provide accurate revenue predictions. It helps sales leaders and reps prioritize deals, identify risks, and make informed decisions to achieve revenue targets.
2. Opportunity and Deal Management: The platform provides visibility into the sales pipeline and individual deals, helping sales reps and managers track deal progress, identify bottlenecks, and take proactive actions to move deals forward. It also offers deal scorecards and collaborative workflows to drive effective opportunity management.
3. Sales Performance Analytics: Clari provides real-time analytics and dashboards that give sales teams deep visibility into their performance metrics, including win rates, sales cycle length, and deal velocity. This enables reps and managers to analyze trends, identify areas for improvement, and optimize their sales strategies.
4. AI-Driven Guided Selling: Clari leverages AI to provide personalized recommendations and guidance to sales reps at each stage of the sales process. It offers insights on next best actions, key stakeholders, and competitive positioning, helping reps navigate complex deals and increase their win rates.
5. Sales Activity and Engagement Tracking: The platform captures and analyzes sales activities, including email interactions, meeting participation, and customer engagement signals. It provides visibility into customer engagement and helps reps prioritize their follow-ups based on prospect behavior.
6. Integration with CRM and Sales Tools: Clari seamlessly integrates with popular CRM systems, such as Salesforce, as well as other sales tools and data sources. It consolidates and analyzes data from multiple sources, ensuring accurate and up-to-date information for sales teams.
7. Sales Coaching and Collaboration: Clari enables sales managers to coach and collaborate with their teams effectively. It provides data-driven insights and coaching recommendations, facilitates deal reviews, and promotes collaboration among team members to drive better sales performance.

Clari empowers sales teams with actionable insights, intelligent forecasting, and streamlined sales processes. By leveraging AI and predictive analytics, businesses can enhance their revenue operations, improve sales efficiency, and achieve revenue growth.

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9. InsideSales.com

InsideSales.com, now known as XANT, is a sales engagement and predictive analytics platform designed to help sales teams accelerate revenue growth and improve sales performance. It combines artificial intelligence, machine learning, and data-driven insights to optimize sales processes and increase sales effectiveness.

Here are some key features and benefits of InsideSales.com (XANT):

1. Predictive Analytics: XANT uses predictive analytics to analyze large volumes of data and identify patterns that can help sales teams prioritize leads, focus on high-value opportunities, and make data-driven decisions to drive revenue growth.
2. Sales Cadence Automation: The platform enables sales teams to automate and personalize their outreach efforts using sales cadences. Sales cadences define the sequence and timing of touchpoints, such as emails, calls, and social media interactions, helping reps engage with prospects in a structured and efficient manner.
3. AI-Powered Sales Assistant: XANT offers an AI-powered sales assistant, named “Sales Assistant,” which provides real-time guidance and recommendations to sales reps during their interactions with prospects. It prompts reps with the next-best actions, suggests effective messaging, and offers insights based on past successes.
4. Lead Scoring and Prioritization: The platform employs lead scoring models to evaluate the quality and likelihood of conversion for each lead. This helps sales teams prioritize their efforts on leads that are most likely to convert, improving efficiency and conversion rates.
5. Intelligent Sales Playbooks: XANT provides intelligent sales playbooks that guide reps through best practices and proven strategies for different stages of the sales cycle. This ensures consistent and effective sales approaches across the team.
6. Integration with CRM Systems: XANT integrates seamlessly with popular CRM systems like Salesforce, ensuring that sales data and insights are synchronized and easily accessible within existing workflows.
7. Sales Performance Analytics: The platform offers advanced analytics and reporting capabilities to track and measure sales performance. It provides visibility into key metrics, such as call activities, conversions, and revenue forecasts, enabling sales leaders to identify trends, diagnose performance gaps, and drive improvements.

XANT (InsideSales.com) helps sales teams optimize their sales processes, improve lead engagement, and increase revenue through the power of AI-driven insights and automation. By leveraging predictive analytics and sales engagement tools, businesses can enhance their sales effectiveness and achieve greater success.

10. FlyMSG

PROSPECT BETTER. SELL MORE. Spend less time copying and pasting, and more time selling and closing with FlyMSG, the auto text expander and writing assistant tool.

WHY SALES TEAMS USE FLyMSG:

To streamline personal productivity
To learn how to prospect better
To communicate more efficiently
To create better engagement

• Start More Conversations: Increase the volume of leads you reach every day with just a few keystrokes. With your custom library of FlyCuts and our robust library of FlyPlates, you’ll be able to reach more prospects and sell more.
• Use Anywhere Online: Use FlyMSG anywhere online. Whether you use LinkedIn, HubSpot, Gmail, WhatsApp, or other platforms, FlyMSG will be there to ease your communications.
• Get Started in Seconds: FlyMSG is super easy to start and navigate. All you need to do is add FlyMSG as an extension to your preferred browser to get started.

Best AI Sales Tools: Price Comparison

AI Sales Tool Pricing Model Starting Price Key Features

Salesforce Einstein Subscription-based Varies AI-powered analytics, lead scoring, predictive insights

Gong.io Subscription-based Varies Conversation analytics, sales coaching, call recording

Chorus.ai Subscription-based Varies Conversation intelligence, deal acceleration, insights

Conversica Subscription-based Varies AI-driven lead engagement, automated email and SMS

Outreach Subscription-based Varies Sales engagement platform, email sequences, analytics

SalesLoft Subscription-based Varies Sales engagement, cadence management, analytics

Drift Subscription-based Varies Conversational marketing, lead generation, chatbots

Clari Subscription-based Varies Revenue operations, forecasting, pipeline management

InsideSales.com Subscription-based Varies Predictive analytics, lead scoring, sales automation

FlyMSG Subscription-based Varies AI-driven messaging automation, lead generation

Please note that the pricing for these AI sales tools can vary based on factors such as the number of users, features required, and customization options. It’s recommended to visit the respective tool’s website or contact their sales teams for detailed and up-to-date pricing information.

Conclusion On AI Sales Tools

The emergence of AI in the sales domain has revolutionized the way businesses engage with prospects, manage customer relationships, and drive revenue growth. The adoption of AI sales tools has become essential for modern sales teams looking to streamline their processes, improve efficiency, and achieve better results. These AI sales tools offer a range of capabilities, including intelligent lead engagement, personalized messaging, automation, predictive analytics, and seamless integration with CRM systems.

By leveraging these AI Sales Tools, sales professionals can prioritize their efforts, engage with prospects in a more personalized manner, make data-driven decisions, and ultimately close more deals. The combination of AI-driven insights, automation, and predictive analytics empowers sales teams to drive revenue growth, enhance customer experiences, and stay ahead in today’s competitive sales landscape. Investing in the best AI sales tools can give businesses a significant advantage, enabling them to scale their sales operations, optimize their processes, and achieve sustainable business growth.

Frequently Asked Questions (FAQs)

1. What are AI sales tools, and how do they work?

AI sales tools are software applications that leverage artificial intelligence to assist sales teams in various aspects of the sales process. They work by analyzing data, automating tasks, providing insights, and enhancing customer interactions to improve sales performance.

2. What are the key benefits of using AI sales tools?

AI sales tools offer benefits such as improved lead generation, predictive analytics, personalized sales recommendations, automation of repetitive tasks, enhanced customer engagement, and increased sales productivity.

3. How can AI sales tools help with lead generation?

AI sales tools can identify and qualify leads more effectively by analyzing customer data and behavior patterns. They can also prioritize leads based on their likelihood to convert, enabling sales teams to focus on the most promising opportunities.

4. Are AI sales tools suitable for small businesses, or are they primarily for larger enterprises?

AI sales tools are available for businesses of all sizes. Many tools offer scalable solutions that can be customized to meet the specific needs and budgets of small businesses while providing advanced features for larger enterprises.

5. Do AI sales tools replace human salespeople, or do they complement their efforts?

AI sales tools are designed to complement human sales efforts, not replace them. These tools enhance sales teams’ capabilities by providing valuable insights, automating routine tasks, and enabling more personalized and data-driven interactions with customers. Human sales professionals remain essential for building relationships and providing a human touch in sales processes.

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