Ever started in social media then been overwhelmed?
Do you find it hard to know what to post and when?
Ever said a blog is just too hard because you don’t know what to do?
Social media chaos, confusion and frustration?
Is this you?
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So social media, that’s what we’re going to do – great. What is that exactly?
Social media [in 61 words; quote credit to David Merman Scott http://www.webinknow.com/2009/12/social-media-marketing-explained-in-61-words.html]You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
So we’re clear we will use social media to earn attention, create something interesting and valuable and then we’re going to publish it online for free. Opportunity awaits, the customers are seeking you and if you are not on social media the customer may not find you.
I read with interest an article by Tom Pick in July 2012 that I can’t help but reread. [ http://www.business2community.com/social-media/72-fascinating-social-media-marketing-facts-and-statistics-for-2012-0229237 ] The article had many interesting facts and statistics and discussed user statistics, lead nurturing and many social networks.
Studies show that customers using social media actively have a higher customer satisfaction rating.
Reports say that companies using social media are found faster.
Back to the social media issues you face. What do you do?
