Crucial Digital Marketing Today
Today digital marketing is crucial to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious.
However, it was the beginning of a massive change in how advertising is seen and done.
Today, it's an integral part of running a business. Every single major brand has a digital strategy, and so any brand that wants to be successful needs one. Since the barrier to entry for digital marketing is relatively low, as it's an inexpensive marketing strategy and widely accessible. Hence, most companies are employing some kind of digital strategy.
There is a lot of competition for your target audience's attention, meaning it's not enough to just have a website and a minimal social media presence.
Here is a list of reasons why digital marketing is necessary for every single business, regardless of size or niche.
There is a lot of competition for your target audience's attention, meaning it's not enough to just have a website and a minimal social media presence. #digitalmarketing Click To TweetWhy Digital Marketing is Crucial - Gives You Better Reach!
The point of an advertising campaign is to speak to your target audience. Therefore, the beauty of digital marketing is that it reaches people where they already spend their time. Instead of asking them to make an effort to see your ad, you just conveniently appear where they already are.
In today's connected world, they are most likely on social media.
The average internet user has at least seven social media accounts, and 98% of people have at least one social media account. The amount of time people spend using social media is also increasing, and over half of Facebook and Instagram users are online every single day.
Social media is also where roughly one-third of users spend time interacting with branded content. All these statistics basically say that social media is a critical battleground for businesses. If you aren't spending time speaking to your audience on those platforms, you're missing out.
Here is an example of Inspire To Thrive's recent Twitter ad campaign. You can see the cost is pretty low for clicks. There was a time a while back when you needed thousands of dollars to advertise on Twitter. However, that is no longer the case!
Gets Results for Your Business with Digital Marketing
Traditional marketing, or outbound marketing, just doesn't have the same effect on consumers that it used to have. Generally, outbound marketing is inconvenient, overly aggressive, and the message tends to get lost. It gets lost because there are more distractions your audience needs to ignore.
Social media is also where roughly one-third of users spend time interacting with branded content. #socialmedia Click To TweetIf you haven't yet, it's time to switch your efforts over to digital marketing, or inbound marketing, because it has a much higher success rate than traditional efforts do. You can use Google Adwords, Facebook ads, Twitter ads, Instagram ads just to name a few of the big ones.
If you aren't a marketer but recognize the need for digital marketing, you can outsource the work to an agency like Angelfish Marketing to guarantee the results you want. Instead of spending time learning and trying to build campaigns and strategies yourself, you can turn to those with experience. They can help bring your business into the digital age in terms of advertising.
Gives Direction for Your Business
While you're building your digital strategy, you will need to complete a few steps. These steps include: learning what you need to do to build your strategy if you don't already know, as well as create a plan of action, put it into place, and then measure the success.
Traditional marketing, or outbound marketing, just doesn't have the same effect on consumers that it used to have. #marketing Click To TweetA positive side effect from your strategy building is that you will uncover a clear direction your business should take, as well as what goals you will need to hit along the way. Without these goals, it becomes difficult to know what your campaigns will revolve around.
Not only that, but you will save time working on your business once your digital marketing is doing it's job for you.
Are you using digital marketing today for your business? I'd love to know more about it in the comments below!
