LA Times: White Castle, known for its small, square hamburgers, is joining the fast food breakfast wars. Just shy of a week after Taco Bell launched its waffle tacos and new breakfast menu, White Castle announced plans to launch a line of waffle breakfast sandwiches of its own.
They include bacon, egg and cheese; sausage, egg and cheese ($2.19) or classic chicken and waffle sandwich with gravy ($2.69). The sandwiches are served on fluffy waffles that the company imports from a bakery in Belgium. You can also get a small container of Mrs. Butterworth’s syrup for dipping.
Let me get this out of the way now, I’m not a White Castle guy. Never did it for me, personally, but their parlay into the breakfast world is completely and utterly diabolic. I mean god dammit, Taco Bell barely got their breakfast to the east coast before White Castle dropped the hammer. And for the record, “fluffy waffles that the company imports from a baker in Belgium?” Are you kidding me? How do I buy stock in this shit, because if this isn’t gold than I have absolutely no idea what “can’t miss,” means.
Um, yes please.
If you don’t think we’re having a Taco Bell vs. White Castle Breakfast Blowout, then you don’t know me at all.
