Business Magazine

What is Social CRM? Social Businesses?

Posted on the 14 February 2011 by Sharelomer
Great questions...
Not sure there is a right answer... however there may be the "right answer to you".. based on your business, it's maturity level, your target market, your customers target market, your social presence, your social brand, your marketing goals, your social media maketing goals, your budget, the company maturity towards social marketing , the tools the company use now and their ability to integrate, your need to scale, future plans, they way you drive traffic now, your CPA, your customer LTV...
This post include quotes and references from market experts who talk more on this subject...
I'm very passionate about people, and building strong relationship with people online and offline, I'm so passionate about it, that I read about it, try it myself and talk to many business and power users, try to understand how they do it, what are the good and bad things they do and together find a win win that create value.
If your in the business of value creation, like I do (a.k.a entrepreneur ) you know how hard it is to create value, and how powerful it is once you do it.
So, how things looks now:
For SMBs:
For corporates:
  • “Gartner’s first Magic Quadrant for Social CRM responds to the growing interest and investment in social applications to support sales, marketing and customer service business processes. Social CRM application spending will grow at a faster rate than traditional CRM spending.”
  • "New study from SugarCRM: Only 26 percent said they currently integrate their customers' social networking information with their existing CRM data. 72 percent said they plan to do so within the next year. " (Source:
So what is social CRM:
  1. “Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty” (Source: Thoughts on Social CRM)
  2. "Social CRM incorporate social media efforts into overall customer strategies - links a company's social activity with its overall business goals and customer strategy" (Source:
  3. "It's a philosophy about engaging customers in all you do and be more social as a company. It's still very much in the experimental phase." (Source:
What is the ROI of social CRM:
  • “a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns” (Source: Mashbale)
  • “The most important formula in social media is your Customer Lifetime Value (CLV). In a very basic sense, Customer Lifetime Value is the amount of revenue a customer will bring to your company over the course of their lifetime with your brand."
 How most companies use social media CRM:
  • "Most businesses use social media tools to connect with customers for branding, customer service, information sharing, and collecting voice of the customer insight. Most also have CRM systems and other customer data initiatives in place around their traditional customer touchpoints. So it would make sense that social media programs be integrated with a company's overall customer strategy." (Source:
Why Social CRM is hard:
  • "Social CRM is easier said than done, says Akula of NICE Systems.Challenges include data privacy issues, culture change management, and technology limitations. very difficult to connect the dots from third-party systems to internal systems " (Source:
The Social CRM future:
  • The consensus among experts is that there's no looking back when it comes to social CRM initiatives. Morgan predicts even further advancement through personalization and customer collaboration to drive social business. "Customers will have more of a say in how they create and distribute products, and companies will be more transparent and willing to co-create." 

as the social CRm evolves, so is its definition, and deep understanding... more to be followed...
Make sense? what do you think...

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Lace Up Pom Tree

    Lace Tree

    Without putting any much effort a summer dress can give us so much of goals from comfortability to enhancing our style to a new factor. If you're bored of the... Read more

    The 26 May 2017 by   Chayanikarabha
  • How to Know This is the Right Book to Read

    Know This Right Book Read

    In the past, people had to make an effort in order to get ahold of books they were interested in reading. Nowadays, though, they have an entirely different... Read more

    The 26 May 2017 by   Mariagrazia
  • Cheap Trick is Serving Pizza and Beer in Wicker Park

    Cheap Trick Serving Pizza Beer Wicker Park

    Greg Kot (left); Rick Nielsen (right) What’s more Chicago than pizza, beer and rock royalty all under one roof? You probably recognize Rick Nielsen as the... Read more

    The 26 May 2017 by   Urbanmatter Chicago
  • La Pinoz Pizza Offers Excellent Pizzas, Pastas, Tacos and More

    Pinoz Pizza Offers Excellent Pizzas, Pastas, Tacos More

    La Pinoz Pizza offers excellent pizzas, pasta, tacos, and more. But I feel there is a scope of some innovation and variation to, may be, attract a larger segmen... Read more

    The 26 May 2017 by   Jaideep Khanduja
  • Planting Trees Will Not Slow Global Warming

    Planting Trees Will Slow Global Warming

    GR: There’s lots of loose talk going around about “geoengineering” our way out of the climate-change disaster. I say it’s loose talk because there’s been no... Read more

    The 26 May 2017 by   Garry Rogers
  • The 3rd Annual Country LakeShake is Coming to Northerly Island

    Annual Country LakeShake Coming Northerly Island

    Grab Your Boots, Y’all! Tired of trekking to Wisconsin to enjoy a summer country music festival? Well, no shoes, no shirt, no problem, Chicago country music... Read more

    The 26 May 2017 by   Urbanmatter Chicago
  • Summer Decor Styling

    Summer Decor Styling

    This summer season I have chosen to keep my seasonal styling simplewith a wind of a coastal breezes.Air plants are even abundant in my decor right nowbecause I... Read more

    The 26 May 2017 by   Tamera Beardsley