Millions of brides all over the world can see the website, blog and social media pages for your wedding planning business, but you need the brides in your local target market to find you.
Here are 5 tips that can help make it easy for local brides to find you online:
1) Put your address on the “Contact” page of your website
Give your location in your contact information. If you don’t want to publish a full address because you’re working out of a home office, at least tell brides your city. You could also mention the geographic area you serve when you describe your services.
2) Put your location information on your social media accounts
You’re Pinterest, Twitter, and a Facebook profiles should mention your city or local area. Also, put a link back to your website or blog in your profiles so interested brides can click through to find out more about you.
3) Provide local wedding planning information
Write about local trends in wedding planning, design, catering and flowers on your website, blog, and social media posts and pins. Let brides know you are an expert in all things related to weddings in your geographic area.
4) Feature posts from local vendors and venues
Work with your network of vendors to guest blog and/or post information and photos that highlight each others areas of expertise.
5) Make sure your location is mentioned in the title tags on your web pages
A title tag is the information you, or your webmaster, has provided in the coding as the name of your web page, it gets picked up by search engines. It appears at the top left corner in a browser and you’ll see it again in search engine results.
For example, here is the title tag for the website page for my eBook as it appears on a browser:
Here is how that same title tag appears in search engine results:
This is what the code looks like for the title tag in my example:
<title>How to Become a Top Wedding Planner, Start a Successful Wedding Planning Business</title>
In order to come up in Internet searches, your title tags should use words brides would type in when they are searching for a wedding planner in your area. Your webmaster can quickly and easily update the title tags on your website if you cannot do it yourself.
And if you want more help starting your wedding planning business, sign in to get my free Special Report “7 Steps to Becoming a Top Wedding Planner.”
