“Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said. “Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.”
Taking an ocean plastic to new heights, Bionic Yarn takes a plastic yarn from materials removed from the ocean and uses it to make denim. The “Raw for the Oceans” collection will be made available on August 15. The project is an effort to raise awareness about and decrease plastic pollution in the ocean. Watch the promo video below:
