Jamiedunham

LATEST ARTICLES ( 53 )

• Marketing to Women: Power to the PANKs

  

  On the eve of Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have... Read more

  Posted on 12 May 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Dove Self-Image Campaign Elevates Advertising

  Dove’s new Real Beauty campaign exposes the fact that only 4% of women around the world consider themselves beautiful.  Their new campaign has a new tagline “Yo... Read more

  Posted on 06 May 2013 BUSINESS, MARKETING & ADVERTISING

• The Mother Lode: Mother’s Day 2013

  

  Just wanting a gift of love from these two! I love Mother’s Day.  Of course, I do.  I am a mother.  I love spending time with my son and daughter.  I love... Read more

  Posted on 30 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Travel to Women: Do Travelers Trust Online Reviews?

  

  It’s the travel season.  I recently booked rooms in far-flung places where I had to rely on online reviews to steer my decisions. I looked for high ratings,... Read more

  Posted on 27 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Travel to Women: Get Smart About Apps

  

  It is becoming hard to say travel without talking about mobile devices today.  By 2014, smartphones and tablets are on track to capture nearly one in five trave... Read more

  Posted on 26 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Mobile Advertising Yet?

  

  Smartphones now comprise 57% of the mobile market in the United States.  By next year, there will be more mobile devices than there are people in the world and... Read more

  Posted on 24 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: In 2016 44% of Retail Sales Impacted by Web

  

  Whether we buy online or research online, all retail is going to be impacted by online activity.  Not ten years from now, but just a couple of years from now.... Read more

  Posted on 15 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Women Still Dominate Retail Shopping

  

  A new report from Nielsen confirms that women still control the spending power in the US.  Some people estimate that we control $5-15 trillion annually. Read more

  Posted on 13 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Your Elevator Speech in 15 Seconds

  

  I was cleaning up my office today (yes, that is my real office), and I came across a Forbes article and video that really impressed upon me the importance of... Read more

  Posted on 06 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Moms: Four Things to Consider Before Developing an App

  

  Considering an app to market to moms?  A recent study found that 97% of moms made a purchase on their tablet in the last month and they’re spending significantl... Read more

  Posted on 02 April 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Travel to Women: Going Mobile

  

  When looking at travel, women are the primary decision makers – making 80% of all decisions.  And we women are going mobile.  TripAdviser says some 40% of us us... Read more

  Posted on 01 April 2013 BUSINESS, MARKETING & ADVERTISING

• Easter: Holy Day Or Spring Holiday?

  

  Easter is one of the holiest days of the Christian religion and yet research conducted by The Barna Group in 2010 found that only 42% of Americans could... Read more

  Posted on 29 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Moms (and Dads): The State of the American Mom 2013

  

  The 2013 State of the American Mom report is out – and interestingly, they actually looked at opinions of both Moms and Dads. Here are some of the results... Read more

  Posted on 26 March 2013 BUSINESS, MARKETING & ADVERTISING

• Five Questions Every Company Should Ask Itself

  

  Sometimes we forget the basics.  And sometimes the greatest insights come from the truly hard questions.  Peter Drucker, the business guru you always meant to... Read more

  Posted on 23 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Will Retail Stores Disappear?

  

  Can you imagine a time when brick and mortar stores are just window shopping venues for online shoppers?  Some retail experts are prognosticating a time in the... Read more

  Posted on 21 March 2013 BUSINESS, MARKETING & ADVERTISING

• Are You Marketing to Women?

  

  Facebook COO Sheryl Sandberg The idea of “lean in” is not a new one.  Lean in means to press forward like leaning in to the wind so you... Read more

  Posted on 20 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: For Emails, Timing is Everything

  

  The timing of sending email campaigns is equally as important as the content.  There are definitely some things you should learn about your consumers and their... Read more

  Posted on 18 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Slideshare as Advertising on LinkedIn

  

  For marketers trying to reach business audiences, this new LinkedIn ad feature is something to sing about.  For advertising folks, it might be a nightmare,... Read more

  Posted on 13 March 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Pet Parents: The New Kids on the Block

  

  Happy Easter from James Brown and Tina Turner Before I had children, my mom used to talk about her grand-dog. Now that my children are grown, I talk about my... Read more

  Posted on 13 March 2013 BUSINESS, MARKETING & ADVERTISING

• Guerrilla Marketing Strategies in a World of Marketing Automation and Software...

  

  You know that guy– the guy who recently bought a beach front house and now goes on vacations to Corsica and Maldives? Yeah, that guy. Read more

  Posted on 12 March 2013 BUSINESS, MARKETING & ADVERTISING