Declan Lawton

Declan Lawton is a Marketing Consultant at Moweb Technologies, a prominent mobile application development company in the UK, USA, and India. His company delivers the best web and mobile solutions mainly on the Android and iOS platforms.
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Internet of Things: Helping to Upgrade the E-commerce Industry
https://wedevelopmobileapps.com/
The Internet of Things (IoT) has always been a curious subject in the area of advancing technology, which has made experts wonder. The tech giants are looking to integrate it into most industrial applications to boost business operations and revenue generation. It also has a huge impact on the end user. This has made every e-commerce development company research and analyze the benefits of IoT to unlock its full potential.
What is IoT? Why is it important?
Did you know that the global IoT market capital is expected to reach a staggering amount of $1.1 trillion dollars in 2025-26? The amount signifies that every individual who knows its importance is trying to invest resources into the technology.
When paired with an ever-green industry that is on its way to skyrocketing its market capital; e-commerce platforms saw a tremendous growth of 5.2 trillion US dollars in their market size during the covid period. The figure will keep on growing till 2026 with a 56% increase. Makes you think if this synergy between IoT and e-commerce can introduce wonders. Right?
Well, let’s see the IoT stands for Internet of Things and it is simply an interconnected system of things that work on data. These things can be any physical objects like computers, robotics, sensors, machines, and even people or animals. They share a comprehensive data flow which allows them to perform numerous operations that an individual demands.
The general benefits of IoT include:
Predictive analysis
Real-time monitoring
Extensive and in-depth data accumulation
Operational Efficiency
Wide range of business opportunities
Sure there are many more benefits but we can learn about them in the below section where we explore them in greater depth.
As it offers a plethora of benefits, the importance of IoT is starting to grow. Many industrial applications have been used to save operational costs, which is one of the most important factors.
The main concept of IoT is to gather data and utilize it in such a way that it generates these benefits. Every benefit has a unique impact on various businesses. The technology is also known for its versatility, from game development to supply chain and manufacturing every industry is trying to gain momentum using IoT. Let’s see how it will benefit e-commerce platforms in various ways.
Benefits of Implementing IoT in e-commerce platform
If you observe the benefits you will find that IoT neatly harmonizes with the high-performance craving e-commerce industry in many ways. So here are the benefits:
Tracking and Monitoring
IoT can leverage the functionalities of sensors and data collected to track the product in your warehouse.
It can be used as an end-to-end tracking system. Allowing the OMs (Original Manufacturers) to keep an eye on their product delivery and implement a pumped-up delivery output.
On top of IoT can also help your company to make sure that your products attain global standard quality. It gathers data related to your product and its surrounding aspects. These aspects can be anything from weather, region, and transportation arrangements to employees, traffic conditions, etc.
IoT can accumulate information about your product to provide a favorable business outcome. It can eliminate unnecessary resource consumptions that cause waste and deadstock.
Improve customer experience
Recently you must have observed this massive wave of personalization that has begun to take on every industry. And IoT just elevates the end result quite drastically. Through data, it can establish a smart business-consumer relationship. Automated restocking of your favorite products is not far away.
Sensored products for performance monitoring. Using IoT manufacturers and e-commerce platforms can embed their products with sensors that collect valuable information. This information can track product health and let the owner as well as the organization know about the maintenance timings. Boosting a platform's customer experience.
Automating payments could let customers experience a hassle-free shopping experience. Once you have ordered a product it could instantly track your location, customize the product according to your demands, and ship it in a healthy condition.
Inventory Management
One of the worst nightmares for e-commerce platforms is maintaining a systematic inventory. This helps them to evaluate the dead stock and restock without including a third-party authorization.
This innovative advance in the e-commerce industry is known as smart shelving. Tech giants who run e-commerce platforms have started to manufacture their own goods and ship it with a decent discount compared to market price. But this process does need raw materials. Just the drop-down list of an e-commerce platform is enough to make us realize the mountain of raw materials required for manufacturing.
Hence smart shelving with IoT in e-commerce can help them to attain efficiency in operation. This will also remove the cost of operations and expenditure for the amount of raw material flowing.
These shelves can place the order once the inventory is out of stock. It also removes the unnecessary wastage that might affect the expenditure cost which might lead to a deadstock setback.
There are plenty of other benefits that validate the use of IoT in e-commerce platforms. Tech giants that are successful in the industry are working their way towards gradually beginning the shift.
Accurate logistic Tracking
Tethered performance analytics
Predictive analytics
Optimizing traffic patterns
IoT focused e-commerce sites
There are plenty of benefits that can be unearthed which can lead the e-commerce industry to massive glory. But the most important one is scaling revenue generation. Let's talk about it in depth.
How can IoT generate more revenue through your e-commerce platform?
Once we have learned about the benefits of anything we can derive the outcome. Sure the outcome can vary depending on the variables we put in the equation, but here the variable is a progressive technology. IoT has been said to be an evolution as it merely connects things using technologies like the internet.
Industry experts should remember the benefits that this technology provides to generate more revenue. Additionally, it can also enable a business to develop a separate revenue stream.
Let’s understand it by a few use cases:
Troubleshooting: Providing an automated system that will save customers time and quickly eradicate any major setback they are experiencing.
Improving supply chain and management process to eliminate the bottlenecks therefore saving time, cost, and increasing proficiency for the organization.
Predictive analysis can help forecast for up to 10 years, assisting organizations in adapting to the shift in consumer purchase patterns.
Generating new revenue streams by innovating with the existing product to introduce something brand new in their service or product.
Leaving no stone unturned. They can make the customer purchasing experience more comprehensive rather than complex which is currently the main issue.
The Bottom Line
So IoT can act as a catalyst in enabling the e-commerce industry to make people learn smart shopping. Currently, the role of IoT in E-commerce is to create a technical shift in every aspect. Every Shopify development company is looking to adopt IoT and its benefits to gain momentum for revenue generation.
This looks like a good time to invest in a company that integrated these two technologies to develop a scaling solution adhering to customer satisfaction qualities. IoT is for sure an area of futuristic business possibilities. On the other hand, E-commerce will always keep on increasing its market value, but the most important footnote would be: Keep on improving through integrating next-gen technologies.
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