Dining Out Magazine

Three Resolutions I Wish Marketers Would Make for 2013.

By Keewood

1. Learn From the Cows’ simplicity.

I watched the Chic-fil-A bowl with my cousin on New Year’s Eve. What a pleasure to see all those branded, simple, single-minded TV ads. Not every single one is my favorite ad ever, but they just add up to convincing viewers that they’re a company that knows who they are (I am very precisely pretending that there was NO POLITICAL CONTROVERSY SURROUNDING THIS BRAND LAST YEAR because I like this brand—but if we’re “learning from the cows” then so be it; learn to keep politics out of the dining room).

My cousin is Chief Magistrate for Beaufort County—he’s not affiliated with marketing, except in the common sense way everybody is. And it was so obvious, sitting with him, what was dumb, what was forgettable, and what was just the outward evidence of an inward dedication to quality. And that’s what the cows are: no need to fill the script up with juicy tenderlicious words. Just convince me that you do business well, and I’ll apply that conviction to your product. (And then, when I show up, incentivize a return visit by providing me a really great experience, and happily—always happily; how do they keep those people so happy?—shoving a sack out the drive-thru with a really great sandwich in it.)

 2. Learn from Taco Bell’s online activity.

They make interesting things to play with. They perform interesting stunts. They react quickly and in brand character to social media. Follow their Facebook page and tweet stream. See how they do it. Now, do the same thing only different. Also, if you can wrap any of your food in a beloved snack food, you might consider that, too.

Three Resolutions I Wish Marketers Would Make for 2013.

Taco Bell, you are having fun. Most of us like being around people having fun.

 3. Learn from Subway’s floundering.

Look, they’re big enough that it doesn’t matter. They can hire more jingle singers (man, I hate the current ingratiatingly smarmy jingle on TV right now) and they’ll be fine. But wouldn’t it be so much more efficient if they understood who they were and how they should talk, like Sonic or Dunkin Donuts or even Hardee’s? Everything they did could reinforce a big idea, instead of being a random series of disconnected promotions united only by the ubiquitous logo. They have the money to survive that kind of poorly defined brand. Probably most restaurants don’t.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • 2013 Beer Resolutions

    New Year – new beer!! One of the best parts about January and the beginning of the year is all of the beer announcements that start popping up. With this comes... Read more

    The 09 January 2013 by   Stoutsandstilettos
    DRINK, FOOD & DRINK
  • 5 Things About Tea I Wish I Had Known Earlier

    Whether you are Zhang Tianfu, Wu Juenong, Chen Yuan or have no idea who those people are, every tea lover starts somewhere. Here are some misconceptions I had a... Read more

    The 27 May 2013 by   Dchew78
    DRINK, FOOD & DRINK
  • Three Great Long Lasting Lipsticks

    Need lipstick to stay on your lips and off your dance partner's face all night? Facegoop's top picks don't shy away from bright colours – and will last until th... Read more

    The 23 June 2013 by   Kathleenpaul
    LIFESTYLE
  • Sephora June Wish List.

    Here is my current list of everything i want right now, List includesBrandsNarsBobbi BrownBeauty BlenderYVES SAINT LAURENTMakeup ForverSmash... Read more

    The 16 June 2013 by   Kathleenpaul
    LIFESTYLE
  • The Top Three Workouts to Maximize Your Time

    When it comes to fitness, the best sports are those that offer a great workout while engaging a number of different muscles in the body. Read more

    The 20 June 2013 by   Pacificprime
    FITNESS, SPORTS
  • It’s a New Year… Time for Some Resolutions!

    What would a health blog be without a mention of New Year’s Resolutions?! I realise it’s almost February, but better late then never right? Goal setting can... Read more

    The 29 January 2013 by   Staceycurcio
    HEALTH, HEALTHY LIVING
  • World Trigger 18: I Don’t Need Lessons, Much Less Three

    One of the founding reasons why World Trigger remained interesting was because it had a subplot where Border remained a mysterious organization, and they were... Read more

    The 18 June 2013 by   Kaminomi
    COMIC BOOKS, ENTERTAINMENT

Add a comment