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There’s A Big Difference Between Using Facebook ‘At Work’ And ‘For Work’

Posted on the 24 January 2015 by Configcrazy @configcrazy

There’s A Big Difference Between Using Facebook ‘At Work’ And ‘For Work’Originally posted on TechCrunch:

Editor's note: Gaurav Jain is a principal at Founder Collective. He was the founding product manager for Google+ Enterprise, Google's social collaboration product for the workplace, as well as an early product manager for Android.

If you're an employer, how do you solve a problem like Facebook?

Roughly 61 percent of office workers use social media during the day and Facebook takes up a huge share of that surfing. Its highest traffic actually occurs mid-week between . All told, this 1.5 percent drop in productivity adds up to 12 billion hours wasted per year with a cost of $650 billion dollars to the employee's companies.

Aside from Outlook and Powerpoint, Facebook is arguably the most widely used software in the enterprise, so it's no surprise that the social giant recently launched FB@Work by reworking its news feed, messaging, and groups to function as a...


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