Originally posted on TechCrunch:
Social media analytics startup SocialRank released a new tool earlier today called the SocialRank Index - aimed at tracking and aggregating the performance of the biggest brands in the world.
This seems like a natural evolution of SocialRank, which started out as a side project for identifying your "most valuable follower." Not surprisingly, it expanded with new data points and filters, though the main buckets are still valuable, engaged, and "best" followers. (The last category being a combination of the other two.) It also developed features to show users the same data about their competitors.
Co-founder Alex Taub compared the new SocialRank Index to "Moneyball for brands" - Moneyball for X is probably a little overused in the startup world, but it's actually reasonably illustrative here. Just as Moneyball (the book and the movie based on the book) depicts a new take on baseball recruiting that focuses the stats...
