Lancôme and Proenza Schouler celebrated last night the launch of their Chroma make-up collaboration with DJs Emmanuel Caurel and Honey Dijon at Hôtel du Grand Veneur in Paris, France.
Guests – Françoise Lehmann, Jack McCollough, Lazaro Hernandez, Liv Tyler, Mandy Moore, Chiara Ferragni, Derek Blasberg, Susie Lau, Leaf Greener, Casey Spooner, Anna Cleveland, Lauren Santo Domingo, Betony Vernon, Chloe Harrouche, Lineisy Monteiro, Courtney Trop, Dan Thawley, Michaela Thomsen, Regina Anikiy and Clara 3000.
The Chroma Collection – Lancôme and Proenza Schouler
About Chroma Collection. The products were designed with the same innovative spirit of Proenza Schouler’s designs, with color at the forefront. Ultra-matte formulas allow for graphic color-blocking while pigmented crayons create finer effects. The Chroma Collection includes the Chroma Eye Palette, L’Absolu Rouge Chroma Lipstick, Lip Kajal Duo Chroma, Ombre Hypnôse Kajal Chroma, and Le Vernis. The Chroma Collection by Lancôme and Proenza Schouler is available in July 2018 in select points of sale.
About Proenza Schouler. Known for drawing inspiration from contemporary art and youth culture and the combination of traditional tailoring techniques with custom developed fabrics. Proenza Schouler has played an important role in reinvigorating American fashion. Proenza Schouler won the inaugural CFDA Vogue Fashion Fund Award. Also they have won five CFDA awards including Accessory Designer of the Year and Womenswear Designer of the Year. The brand has 9 freestanding stores. Sold in over 350 doors worldwide.
About Lancôme. Founded in 1935 by the visionary pioneer Armand Petitjean. With the aim of developing the spirit and taste of France the world over. Lancôme immediately embodied the two constants of a modern beauty brand: complementarity between perfume, beauty care and make-up and the need to address an international clientele.
The Chroma Collection – Lancôme and Proenza Schouler
Today, the brand is present in 130 countries. With 20,000 beauty advisers in as many points of sale relaying this message of French excellence. Combining sophisticated services with iconic products. Lancôme affirms that happiness is the most attractive beauty. Day after day, its ambition is that every woman who comes to Lancôme to be more beautiful leaves happier.
