As a content marketer, I like to try all the new social media platforms in an effort to maintain my game. With Instagram, however, it was a bit of an enigma as to how I could possibly 'relate' to others solely based on images. I followed the trends, posting selfies, OOTDs, every meal I cooked or consumed, and endless memes, but that got boring. Fast.
I had to dream up a way that I could share content that interested me and my potential followers. So, I started designing my own branded graphics with marketing tips and stats from notable sources that individuals and businesses alike could benefit from, but were also engaging. In other words, I put the sexy in statistics!
Sure enough, I found my Instagram niche. I still post the odd meme, inspirational quote or pic of my baby to show I'm human (after all, he's super cute), but by-and-large, my graphics have conjured up more engagement with like-minded followers, and that, my friends, is what social media is about. They also work well on all my other sites, such as Twitter, Facebook, Tumblr, Google+, Pinterest, and even LinkedIn, because they're eye-catching, short and suh-weet!
So, in case you're not following me on Instagram (hint hint!), here's my March collection of shareable stats that you're welcome to, like, share.
Are you on Instagram? What kind of content do you enjoy posting? Share your comments in the box below!
