Marketing & Advertising Magazine

Life is Too Short...At Least, Let Your Website Live Long!

Posted on the 21 October 2012 by Mohammadatif @hitechmca

quality content Your plight after your website is off from the search engines is no less than that of the queens who got widowed after the death of their kings. Miffed? Let me explain. In the ancient times, the kings were in the custom of having hundreds of queens, and once they were dead, all those queens had no option left lest to acquire the status of widows, and confine themselves within the precincts of castles for the rest of their lives.
quality content Likewise, once your website is dead, hardly could a search engine make any effort to resurrect it, forget about Google. By ‘dead’, I mean it is technically finished and holds no more existence over the web, thanks to the spamdexing, link baiting, link farming, copied content and other Blackhat SEO methods that you leverage. Consequently, you are compelled to accommodate your business in the cold bag. No prizes for guessing that the harm further increases to manifolds if you have multiple domains at stake.
quality content Well! I am no expert to tell about the exact losses or to comment about the lives of the SEO practitioners after they divorced white hat techniques and tried to enjoy the live-in relationship with black hat techniques; you can better understand about the ingrained pros and cons. But amid all this, at least you can save your website from being that dead king; leaving yourself to be no more than a widow, and spending the rest of the life without your website.
For God’s sake, its not just a freaking website but your business and the source of your bread and butter, how can you let it go?
quality content If we are well aware of the hazards of using unethical SEO methods, why don’t we stick to the basics and prefer counting on genuine ways that are more expected to act as an evergreen remedy to our website and can protect it from dying. If you are stubborn enough, I know, this much appeal is falling to the dumb ears. But if you are really concerned then when not abide by some specific Google guidelines as it is the foremost search engine that gives employment to a big sector of the corporate word throughout the world, directly or indirectly.
quality content Hence, some important steps to save your website from getting to the graveyards could be as follows:
  • Avoid too much of link building as it is a passé now, post Google penguin
  • Do not over optimize your site so as to end up making it a spam site
  • Take care of latent semantic indexing (LSI) and thin content issues
  • Avoid keyword stuffing and including gibberish content
  • Make your content more readable by potential visitors and searchable by Google
  • Try to emphasize on information rich and good quality content
  • Last but not the least, to get genuine content, strictly abiding by all the aforementioned points, Contact me J
This is all what I have to say for now on this topic, the rest rests on you!

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