Disney India and Myntra.com will transport you to a world of magic and romance with their exclusive Cinderella collection, comprising of accessories and apparel for women. The collection is launched as an ode to timeless tale of Cinderella that is now released as a live action film in India.
Cinderella is a tale that has long inspired many and now with this collection both youth and adult fashionistas can own a piece of this romantic classic collection, curated with colour, patterns, imagery and timeless editorials from the movie art. The magical collection includes dresses, skirts, tees, handbags, totes, clutches, casual and evening footwear to add to your charm. The motifs used are an inspiration from the iconic glass slipper, the charming prince, the ethereal beauty of Cinderella’s ball gown, the grandeur of the royal ball, the grand chariot, the ticking clock, dainty little butterflies and more. The apparel and accessories are priced from INR 599 onwards.
About Disney India’s Consumer Products:Disney is the largest retail character licencor in the world with US$45 billion in character merchandising retail sales globally in 2013. Consumer Products business includes: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing the Consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.Today, Disney products are available across a million retail doors in India. In modern trade Disney has presence in close to 500+ doors including hypermarkets and has more than 3000 SKUs across categories. Disney India’s Consumer Products business continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 130 licensees across categories, Disney’s retail presence, such as the unique “store-in-store” concepts in prominent retail outlets such as Hamley’s AND Big Bazaar, deliver a broad range of products and continue to reach more and more consumers across the country. Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals with shop-in-shops on Flipkart and Jabong and strategic presence in portals like Myntra, Amazon, Snap deal, and more.
About Myntra.com:
Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 1,000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 90 million visits every month and services over 12,000 pin codes across the country.
With the largest in-season product catalogue, 100% authentic products, Cash On Delivery and 30-day Exchange/Return policy, Myntra.com is today the preferred shopping de.
For media queries, please contact: [email protected]Richa Anand | Disney India I +91 98203 79152| [email protected]
