A logo is more than just great graphic design. It often becomes the first face that your potential customers and clients see. It’s got to represent your brand and also be flexible enough for all the many uses:
- website, letterhead, business cards
- trucks, baseball caps, golf shirts
- trade show booths, email messages, advertising
- powerpoint presentations, proposals
Before you provide input to your graphic designer, you want to create what is called a “client brief”. This basically means, direction for the graphic designer that gives them direction, not directives. Jot down:
- What is the main impression do I want to give?
- Who is the main target market?
- How will the logo be used the most?
- What branding colors are you considering?
Additional reading. Here are some links to questions to consider before creating a Logo:
- Logo Design Questionnaire
- 20 Questions your Designer May ask You
