We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. Actually, we focused this infographic on these 5 points because in 2014, they represent 5 myths mobile marketers should stop believing.
1st point – Most traditional web publishers are expected to become mobile-first in 2014, with most of their digital traffic coming from mobile devices
It’s no news mobile traffic has been expanding so fast over the last few years. We already raised a question one year ago about a prediction (Is Mobile traffic to exceed Desktop in 2013 in Sports & News verticals) which came true. It was then a legitimate question to ask: when is this phenomenon to happens “en masse”? When is the tipping year?
Well, the first great finding of this infographic is: this trend is to accelerate, 2014 is expected to be the “tipping year of mobile”, the year mobile-first become the new standard of the web.
Lots of verticals will be affected (Fashion, Food, Search, Email…) according to our data and also to public resources, most traditional publishers are to become mobile traffic driven players too (we only listed the most famous).
You can’t believe it yet?
For instance, Youtube (mobile traffic=40% as of 2013), Linkedin (38% in 2013), Yahoo (<50%), Skyscanner (<50%) publically stated their digital traffic will be mobile-driven by 2014.
The mobile revolution in 2014 isn’t a fad.
NB: this study limited to cross-platform companies (Desktop/Mobile/Tablet) that have embraced mobile, launching mobile apps & sites.
2nd point - Mobile advertising is getting mature, driven by rich media & video
Unsurprisingly, as mobile traffic has soared, so has mobile inventory too. Remarkably, mobile rich media & mobile ad video ad units have experienced a huge growth in 2013 (respectively, x2.4 and x4.2). Advertisers are increasingly ready to test innovative mobile formats.
Mobile rich media now accounts of 24% of delivered mobile ad banners and impressive mobile performances drag advertisers to mobile advertising, they seem increasingly interested in testing innovative mobile ad units. Mobile isn’t poor for branding anymore.
3rd point – Android keep rising despite iPhone 5s & 5C
Despite the recent launch of the new devices iPhone 5S &5C in Q3 2013, Android share of ad impression has kept soaring in Q4 2013. Android gained 10 points in 2013, Apple loosing 9 vs 2012. iOS hasn’t been bouncing back after iPhone 5s & 5C.
4th point - Mobile ad dollars are pouring into the industry
The average Mobile share of a publisher’sold inventory has significantly increased in 2013 (+89%) and this trend should keep going in 2014, as global mobile spending is expected to growth another 38% in 2014. The gap between mobile ad spending and mobile ad usage is been filled. Global mobile ad spending is even expected to overtake outdoor, radio by 2016,.. Advertisers are willing to move budgets to mobile.
5th point - Mobile RTB is born, mobile buying methods are converging with desktop
Mobile programmatic buying, whose technology is born in 2012, is already to take off in 2014.
What did you think about this infographic ? Would you have any major points to add? Feel free to comment below and to share it
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