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Implementing Social Media to Facilitate Organisational Learning

Posted on the 01 August 2011 by Combi31 @combi31

This is a pilot project that I am undertaking with a client so the presentation is not at an end yet and, therefore not fully honed.There are many objections to get over and these will be addressed in the final draft of the presentation. PLEASE comment and give your objections, why not? your feelings, your ideas and your reservations if you have them, which I am sure many people do have when faced with new technology and processes that threaten to change the status quo.Some of the objections will undoubtedly be the time that will be taken to use the tools and the possibility of this becoming yet another distraction in the workplace.Of course both of these objections represent a real issue for management – we could argue that it happens already with tools such as Facebook and Twitter. Will this then ned to be taken into consideration as another drain on time in the workplace – for some it will undoubtedly be viewed as just that.Some companies endeavour to stop access to the Internet from the workplace, which can be seen as a way of keeping people focused on the job in hand.This raises two interesting issues:1. How much time do people save by learning and finding information from the Internet.2. Is the organisation happy that people check and action work, including emails and Internet research outside of working hours?The answer to the second question is invariably yes, and, if this is the case then it would seem quite harsh that Internet access for work-related activities are reserved for the personal time of the staff.Are we not running into the danger of creating a corporate-cultural precedent, which effectively encourages staff to work at home, which could become the norm.Imagine the effects on stress and work/life balance if this were, indeed the case.Implementing social media is not, in fact to create more work and distractions, but rather to help facilitate collaborative working, closer links throughout the organisation, enhance communication nd to avoid such things as the constant reinvention of the wheel.Of course it has its risks and one of the biggest is not only the misuse of the tools but mainly the capacity of a mindswitching change to be able to integrate the tool alongside that which exists already.There is no idea of ‘out with the old’ and ‘in with the new’ the watchword for successful integration is just that;  integration alongside the tools that exist already by way of providing complimentarity.One of the biggest challenges is the set-up and the ongoing running of learning events that mesh with that which is being carried out with the media and this requires much more pedagogical skills than technical skills. social learning slides-desktop (CLICK TO PLAY)

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