While most people do not consider the repercussions of selecting a web hosting service in relation to SEO, the fact is that such a service can affect the way your site is ranked online. It is important for you to know how exactly web hosting services relate to SEO in order to avoid problems later on.
The location of a web hosting service can affect your SEO
Major search engines like Google usually rank each site based on a variety of factors, key among them being the perceived geographical location. Geographical SEO is usually meant to enable internet users be able to access various offline businesses within their locale in line with their unique needs.
The problem comes when you use a web hosting service whose location is not compatible with your target audience. Because search engines will optimize your site based on your location, you will end up being ranked based on factors affecting an audience that are not interested in what you have on offer and possibly in another language you are unfamiliar with. You can avoid this issue by adding tags that are related to the location you aim to target via your site.
The regularity of your web hosting server downtime will affect your SEO
Search engines usually make use of their bots to crawl through web pages in order to help optimize your rankings. If the search engine bots fail to find content related to your site on a regular basis, your web pages as well as site will be considered unreliable. The same rule applies to sites that always have server downtime whenever clients are trying to access it.
Constant inactivity during times like these will always affect your site rankings in a negative manner. Your site may even end up having error messages as part of its Meta data description. If such events happen frequently, your rankings will go down significantly. This renders your SEO efforts irrelevant. You should therefore ensure you identify causes of your web hosting server downtime and solve them.
The number of spammers on your web hosting server will affect your SEO
For large websites that have a lot of traffic and data, having a dedicated web-hosting server is the best option. This however does not apply to most sites and blogs owned by small businesses or individuals. It is more economical for these parties to make do with shared web hosting services. The problem with shared hosting servers is that you may find yourself sharing a service with spammers.
Search engines do not look on kindly to spammers who usually end up being ranked very low on search engine lists. If you happen to have a site that shares an IP address with many of these spammers, you will end up being ranked lower despite all your SEO efforts to the contrary.
The administrative panel your web hosting service has will affect your SEO
The kind of tools you have to optimize your site from your web hosting service affect SEO. Web hosting services that have great features and tools including high quality coding capabilities, SEO integrating capabilities, and SEO-friendly apps, should therefore be high on your priority list.
An administrative panel of low quality that is availed to your by your web hosting service will put you at a disadvantage as far as optimization of your site is concerned. This in turn will leave you in a poor position during regular search engine updates and your rankings will keep on falling.
Author Bio: – This post has been written by Parker Ben. He loves to share knowledge about SEO and Internet Marketing. He is evangelist for growthseed.com. They provide best Drupal Web Development services to their clients.
