How To The Right Digital Marketing Agency For Your Business (8 Step To Follow)

When you're selecting a digital marketing agency, it's really important that you go through a series of questions and points with them to make sure that they're the right fit for you. There's a lot of different agencies out there that all specialize in different services, in different types of websites that they help. So make sure that you really hone in on a few core things, Here I'm going to share the 8 step for hiring the right digital marketing agency for your business

1. Make Sure That You Review Results

Go to the agency, ask for information in your specific niches, for your specific type of business and ask to see a track record of success in that area. And if they can show you that, then you know that they've been able to get success for people in the past that have been inside of the same type of business ara as you.

2. Understand Their Experience In Your Niche

It doesn't necessarily need to be the only thing that they do there, but if they have some experience in that area or have staff there that have some experience in that area, and they can speak to specific goals that you are trying to achieve inside your niche, then you know that they're going to be a better fit for you.

3. You Definitely Want To Check References

You should be looking for anywhere from two to five references where you get on a call with one of their current clients and you ask them about their experience with the company. Did they do a good job building relationships?Are they very responsive, and what type of results have they been getting for you? Those type of things is really important.Make sure you talk to somebody interview them, ask them specific questions, and that's going to allow you to have a better idea of what the agency can achieve for you.

4. How Does Their Own Marketing Look

I always find this to be something that's really important because if they're not doing any marketing for themselves, that might be an indicator that they're too busy or perhaps they don't really have a good foundation for marketing.Any digital marketing agency should be doing marketing for themselves on some level. Usually, when somebody goes to a digital marketing agency, they're looking for a specialty. It might be search engine optimization, Amazon, paid media, email marketing, it can be Facebook, the list goes on.But when you go to the agency, make sure that they're able to speak to the specific needs that you have and they don't try to kind of take that paying point and move you into a different program that's just a better for them. Whenever you go to an agency, make sure they've got that specific skill set that you're looking for, that you don't have in-house. And that's going to allow you guys to have a better partnership and to be more successful.

5. Understand The Full Value Of The Agency

Don't try to pick the cheapest agency. there are agencies out there that will charge you $50, $100 a month, and then there are other agencies out there who won't even talk to you unless you've got $50,000 to $200,000 or $300,000 a month to spend, and even bigger than that.It's important that you find the right price point that fits with a skill set and the services that you need that are specific to your business. Don't go to the cheapest option. Maybe don't go to the most expensive option, just find the right option and the right price point for you and don't try to cheap out too much because then you're going to waste valuable time and money.

6. Prestige Matters But Not The Most Important Thing

What do I mean by that? If you go to an agency's website, generally they're going to showcase some of their top clients. And what you want to see is that they at least have a few of those in there and that they've been able to deliver for a couple top client for some time.But it's not the only thing that's important, you want to make sure that they've got experience in your niche, you want to make sure they're able to meet that specific specialization for you. And then also sometimes these agencies, they might have just worked for the client for a month on a really small project.And in other cases, kind of shady agencies, they might actually put client's logos on their site who they never worked with, or they just did some free work for a friend who works there. So these are things you need to watch out for.Generally, at the end of the day, you just want to know that they got a few core bigger clients they've been able to service and that have some prestige. And that's going to allow you to feel a little bit more comfortable with their service level.

7. How Do They Rank On Google

* What does their social media look like? * Do they generally have a good online presence?One of the things you want to look at is if they do rank well on Google, that's a great indicator that the business has been around for a long time, that they're associated with big keywords that have to do with their service, and that people find them credible for the specific service that they're offering.It's always a good idea to check that. Maybe put their website into SEMrush. If it's a digital marketing agency, they should be doing some search engine optimization and paid media on some level.

8. Make Sure To Get A Few Sample Reports

When you're looking at reporting with a digital marketing agency, it can be really important. Do they offer custom reports? Do they offer a custom dashboard, and is that going to be the type of high-reporting that you're going to need to either report up the line or if you're the business owner to allow you to digest the most important information that you need?Custom reporting is great. What does their report look like? When you look at those reports, are they actually getting results for some of these clients? And would they be the type of results that you would want to get for yourself? 

Conclusion

That is it for choosing a digital marketing agency, it's an incredibly important part of any business to have an agency because it allows you to have work that's overflow go out to other people. It allows you to bring in a specialist for things that you might not necessarily have in-house.And in many cases. These specialists can get you better results than you would be able to get in-house because they have a lot of top talent. And when you're ready to get a digital marketing agency make sure you go through this checklist of questions