Do you know that Instagram is currently the fastest growing social media platform? Is your Brand on Instagram? Would you like to harness Instagram’s potential to gain massive exposure for your Brand?
Incorporating a few mixes to your Instagram marketing can help you gain more engagement & exposure with the right outcomes for your brand.
Here are a few easy & quick tips to help you gain tremendous exposure for your brand on Instagram.
1. Use Hashtags Effectively: hashtags are the very soul of Instagram! A single hashtag has the potential to connect you to thousands if not millions of new leads on Instagram. Using descriptive hashtags will place your content in front of more people and ultimately grow your engagement and following. To achieve targeted exposure on Instagram, always include hashtags related to your niche or industry in every post. You can include as many as you want. We recommend a minimum of 5-15 hashtags as research shows that even small accounts that use 11 or more hashtags are able to gain an average of 77.6%interactions.
2. Interact with your Community: do not expect any interactions when you do not interact with your community! It’s a two way thing. To gain engagement you must engage with your community and you can do this by liking and commenting on posts from your followers. You can also interact with other users who use your specific hashtags as they already have interest in your niche, are highly targeted &more likely to connect and convert. Also look out for new popular hashtags your target audience is using & include relevant ones on your posts.
3. Start a Photo Contest: photo contests are a great way to create excitement,get people talking, as well as gaining exposure and engagement for your brand on Instagram. You can use a tag, hashtags, share to win or like to win or any other type of promotion. People are always drawn to contests and your contest will definitely gain you valuable exposure if it is well crafted and the prizes are awesome!
4. Promote your Instagram handle for awareness: though basic, this is very essential. Always seize every opportunity to publicize your Instagram handle to your customers. Include it on your website as well as graphics and offline materials. When you do, customers will be able to find you easily on Instagram.
5. Cross-Promote Visual Content across your Social Media Channels: people love Instagram & will continue to, because it is a highly visual platform, but do not make the mistake of limiting your visual content to Instagram only. Share the same visual content on other social networks like Facebook & Twitter and ensure you include your Instagram link in captions, once in a while to drive traffic to your Instagram page&increase your following.
The highly visual nature of the Instagram platform is a perfect opportunity to share your brand’s personality & story with customers. Follow the tips above effectively to grow your audience/customers and you’ll be amazed at the astounding results you’ll get.
For more help on achieving your marketing goals with Instagram, contact us today!
Written by Rukevwe Toka @SwoopStudios
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