Business Magazine

Editing Vs. Proofreading: What’s the Difference?

Posted on the 27 January 2016 by Andreaantal @andreaeantal

If you've ever noticed spelling mistakes or poorly worded text on a company brochure or website, you appreciate how these errors can have a negative impact on a brand's message and overall image.

Potential customers read your words and make a judgment about your business. Looking professional is imperative. No one wants to buy from a company that doesn't care about the details.

As a copy editor and proofreader, I have a good eye for spotting spelling and grammar errors. I will happily review any text you've prepared to make sure your content presents a compelling story or argument to your readers and flows well without any embarrassing mistakes.

If your copy was originally written in another language and then translated into English, it may sound awkward. You might have similar problems if the copy was written by someone for whom English is a second language.

As a native English writer, I can review any copy that has been translated into English from another language to check the content reads well for a native English-speaking audience. Google Translate or other online translation services rarely (if ever) deliver copy with the correct phrasing, terminology and nuances, and bad translations can be a huge turn-off for prospective buyers.

Translated or not, I will also review the structure of your text to ensure it's expertly tailored to your audience, thus making your business appear more attractive and trustworthy. Additionally, I'll make sure copy adheres to your company style guide, if you have one.

You need a copy editor you can trust for precise, effective and reliable support in creating your marketing materials. A professional will offer the following services:

  • Copy Editing - Review your copy for clarity, organization and proper word usage
  • Proofreading - Fix spelling mistakes, punctuation and grammar
  • Localisation - Change awkward wording to fit your target market
  • Marketing - Evaluate your copy to ensure it achieves your marketing objectives

Professional copywriting is an investment in your company's future. It helps to build your brand and attract customers.


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